Matterkind - Senior Associate, Addressable Strategy

Position Summary

The Senior Associate, Addressable Strategy will act as the central point of contact for our internal and external partners, providing excellent client service and strategic thinking to support optimal business outcomes for our clients. They will also be responsible for day to day management of Associates or Junior Associates on the Addressable Strategy team.

To be successful as a Senior Associate, Addressable Strategy, you will need to be able to work on tight deadlines, have a solutions-oriented mindset, and have exceptional communication (verbal, written, and presentation,) conflict resolution, and organizational skills.

Key Responsibilities

• Operate as the key point of contact for agency planning teams on a specific book of business
• Research and develop effective addressable strategies using data and technology to deliver on business outcomes for our clients
• Create and foster a strong relationship with internal and external stakeholders through a culture of collaboration, feedback, and knowledge sharing
• Utilize knowledge of our data and technological capabilities to ensure that clients are continuously educated on what is currently possible, what’s coming next, and to address any specific business challenges
• Provide prompt and professional responses to agency/client requests
• Monitor client bookings, track campaign dollars, and ensure that every campaign is meeting or exceeding client KPIs
• Ensure that all in-flight and post campaign performance reporting is accurate and includes meaningful and actionable insights
• Oversee Associates and Junior Associates to track campaign performance and ensure that all deadlines are being met.
• Participate in media partner meetings as required to identify new client opportunities and continue to expand knowledge of the ecosystem

Desired Skills & Experience

• Post-secondary education – University or College graduate (advertising or marketing degree/diploma preferred)
• Minimum of 3 to 4 years of experience in digital media
• In-depth knowledge of the digital advertising industry, including proficiency in working with data-driven strategy and advertising/marketing technology
• Strong learning agility, with a passion for continuous development
• Excellent communication skills (written, verbal and presentation)
• Ability to analyze performance data and trends to inform future strategic initiatives
• Highly developed organizational skills with a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast-paced environment
• Ability to work collaboratively as well as independently
• Proactive approach to problem solving, team collaboration, and self-development
• Ability to develop and foster relationships with internal and external teams
• Experience with managing/overseeing junior team members
• Proficient in Microsoft Office Suite (e.g. Word, Excel, and PowerPoint)

Matterkind connects people to what matters — connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at www.weareMatterkind.com.