Marketing Manager

작업 내용

About the role

We are looking for extraordinary marketing talent to drive integrated marketing campaigns for DDS Wireless’ SaaS offerings. The ideal candidate is a self-starter with a passion for marketing and technology. This person will help design and execute digital marketing campaigns using both paid and owned media channels. He/She will create segment specific marketing campaigns to launch new products, drive customer awareness, product trials, and conversion to paid subscriptions. This is a great opportunity to be part of an amazing, growing team and have a direct impact on the future growth of the organization.

How will you help

• Work with leadership team to define marketing strategy and marketing calendar for the year
• Develop and execute the strategy for all traffic-driving channels, including SEM, SEO, Social, Display, Events, as well as identifying, and launching new channels
• Execute demand generation program that integrates content marketing across all channels to drive lead generation, product trials, conversion to paid trials, and grow ARR
• Make new campaign recommendations based on A/B testing and customer insights research
• Ensure consistent and effective messaging across all platforms including social media, webinars, AdWords campaigns, online advertising, email programs, tradeshows, and outbound call campaigns.
• Build go-to-market plans for new product launches in partnership with product marketing, sales, and customer support
• Manage marketing campaign budget and align expected KPIs including impressions, qualified leads, conversion rates, CAC and LTV.
• Measure, analyze and optimize marketing campaigns to improve campaign effectiveness and ROI

What we want from you

• 5+ years of B2B marketing experience (preferably in a SaaS environment)
• Experience working with tools such as HubSpot, Salesforce, Google Adwords, and running marketing campaigns leveraging Facebook and/or LinkedIn
• Experience working with other teams such as product marketing, content marketing, and sales to develop and execute a demand generation plan
• Data-driven decision making with the ability to report on campaign metrics that highlights the relationship between your programs, sales pipeline creation, closed sales, and incremental revenue
• A keen interest in learning about our target customer segments to develop effective, integrated marketing programs
• Ability to work independently, with a demonstrated ability to take initiative
• Strong organizational skills with a proven ability to multi-task effectively and work under pressure to tight deadlines
• Excellent verbal and written English communication and presentation skills
• Excellent interpersonal skills with the ability to interact with a variety of stakeholders

Why DDS:

• We offer a competitive performance-based compensation package
• Training and mentors who will help develop your career
• Comprehensive benefits package
• A mapped-out career path that will provide variety, challenge, and scope to develop your selling skills in this fast-moving international organization.

How are we protecting our employees from COVID-19?

As we recognize and value the health and safety of our employees, we take COVID19 precautions very seriously to ensure a safe place to work. We also keep our policy up to date continuously to support our employees in any way possible during this difficult time.

COVID-19 precaution(s):

• Personal protective equipment provided or required
• Daily temperature screenings and check-in
• Keep a low office headcount and increase in personal space in the office
• Social distancing guidelines in place
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place
• Partial WFH whenever possible

No phone calls or agencies please.