Marketing Manager
Visualizza: 174
Giorno di aggiornamento: 12-06-2024
Località: Richmond British Columbia
Categoria: IT - Software Marketing / PR
Industria: Wireless Transportation Trucking Railroad Information Technology Services
Posizione: Mid-Senior level
Tipo di lavoro: Full-time
Contenuto del lavoro
About the role
We are looking for extraordinary marketing talent to drive integrated marketing campaigns for DDS Wireless’ SaaS offerings. The ideal candidate is a self-starter with a passion for marketing and technology. This person will help design and execute digital marketing campaigns using both paid and owned media channels. He/She will create segment specific marketing campaigns to launch new products, drive customer awareness, product trials, and conversion to paid subscriptions. This is a great opportunity to be part of an amazing, growing team and have a direct impact on the future growth of the organization.
How will you help
- Work with leadership team to define marketing strategy and marketing calendar for the year
- Develop and execute the strategy for all traffic-driving channels, including SEM, SEO, Social, Display, Events, as well as identifying, and launching new channels
- Execute demand generation program that integrates content marketing across all channels to drive lead generation, product trials, conversion to paid trials, and grow ARR
- Make new campaign recommendations based on A/B testing and customer insights research
- Ensure consistent and effective messaging across all platforms including social media, webinars, AdWords campaigns, online advertising, email programs, tradeshows, and outbound call campaigns.
- Build go-to-market plans for new product launches in partnership with product marketing, sales, and customer support
- Manage marketing campaign budget and align expected KPIs including impressions, qualified leads, conversion rates, CAC and LTV.
- Measure, analyze and optimize marketing campaigns to improve campaign effectiveness and ROI
What we want from you
- 5+ years of B2B marketing experience (preferably in a SaaS environment)
- Experience working with tools such as HubSpot, Salesforce, Google Adwords, and running marketing campaigns leveraging Facebook and/or LinkedIn
- Experience working with other teams such as product marketing, content marketing, and sales to develop and execute a demand generation plan
- Data-driven decision making with the ability to report on campaign metrics that highlights the relationship between your programs, sales pipeline creation, closed sales, and incremental revenue
- A keen interest in learning about our target customer segments to develop effective, integrated marketing programs
- Ability to work independently, with a demonstrated ability to take initiative
- Strong organizational skills with a proven ability to multi-task effectively and work under pressure to tight deadlines
- Excellent verbal and written English communication and presentation skills
- Excellent interpersonal skills with the ability to interact with a variety of stakeholders
Why DDS:
- We offer a competitive performance-based compensation package
- Training and mentors who will help develop your career
- Comprehensive benefits package
- A mapped-out career path that will provide variety, challenge, and scope to develop your selling skills in this fast-moving international organization.
How are we protecting our employees from COVID-19?
As we recognize and value the health and safety of our employees, we take COVID19 precautions very seriously to ensure a safe place to work. We also keep our policy up to date continuously to support our employees in any way possible during this difficult time.
COVID-19 precaution(s):
- Personal protective equipment provided or required
- Daily temperature screenings and check-in
- Keep a low office headcount and increase in personal space in the office
- Social distancing guidelines in place
- Virtual meetings
- Sanitizing, disinfecting, or cleaning procedures in place
- Partial WFH whenever possible
No phone calls or agencies please.
Scadenza: 27-07-2024
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