Paid Channel Strategist

PAID CHANNEL STRATEGIST

Landscape Management Network (LMN) is a SaaS software company, that works with tens of thousands of companies in the landscape and snow industries across North America.

Based in Markham, Ontario with offices in London, Ontario, and Charlottetown, Prince Edward Island, plus a growing team in the U.S, we serve over 3,000 landscape and snow industry companies across North America each day.

Our software in 2021 created more than 695,000 invoices, tracked more than two million timesheets for crews, and provided more than $1.9 billion in service invoices and $865 million in invoice to the customers of contractors.

We are leading the shift to SaaS while revolutionizing the way contractors sell, service and innovate with their customers. LMN launched in 2009 and has seen record growth to today being a high-performing team of over 100 employees working towards a common goal: To develop a thriving landscaping industry that empowers great people to make a positive impact in the environment that surrounds us.

We also offer the industry’s most robust online training software in Greenius and have introduced our own lending arm called LMN Lend to provide access to capital to the green industry to fuel their growth.

We’re also a Great Place to Work, having received the recognition from the workforce authority Great Place to Work Canada in November 2021.

At LMN, we fostered a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.

Why work at LMN?

• LMN is the leading business management software focused on the landscape industry. We get to help amazing people every day build great businesses.
• Love good eats? Our open concept office in downtown Markham (once we return to it!) is surrounded by cool restaurants, a gym, movie theater and more!
• We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.
• We support professional develop and back this statement up with fun, interactive training, and development opportunities!
• We care SO much about our team and have a fantastic Culture Committee dedicated specifically to Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!
• You want to be part of a fun, fast paced, collaborative team.
• Competitive compensation and benefits package (based on education and experience).

Summary of Position:

Leads all paid media channel strategy and team members.

Responsibilities Include:

• Develop strategies for paid media campaigns for multiple brands across multiple social platforms, search engines, display networks and partner media to drive purchases and leads
• Oversee and assist with planning, building and optimization of all paid media and paid partner campaigns
• Manage and maintain budget pacing strategies as well as manage invoicing
• Collaborate on data, measurement & reporting strategies to demonstrate a clear ROI from our efforts
• Apply conversion rate optimization techniques and collaborate with digital marketing
• Manage and develop direct report(s) by providing career development plans, regular reviews, coaching and real-time feedback on work and engagements
• Assist with the digital advertising content development process for different brands including keyword research, copywriting, creative direction, scheduling, publishing, and gaining the necessary approvals
• Stay up to date with the latest paid media trends, best practices and educate internal teams

Required Skills and Knowledge:

• Spoken English (Fluent), Written English (Professional Level)
• Ability to get to the root of the problem, address issues and follow up in a timely manner
• Ability to pick up new concepts/technologies quickly
• Ability to thrive in a fast-paced environment with the ability to multitask
• Ability to deliver the positive voice of LMN in all interactions
• Knowledge of mentoring teammates and colleagues
• Ability to handle ambiguity in a positive manner
• Ability to show empathy and patience when interacting with staff and clients
• Skills/experience in the field of paid media, paid search, paid social, display/programmatic
• Skills/experience in developing integrated Paid Media programs that translate into results in lead generation, ecommerce, and SaaS environments

Qualifications:

• Must have a post secondary education
• 4-6 years of experience in the field
• Must have appropriate transit to attend the directing branch office
• Must be legally entitled to work in Canada

Job Type: Full-time, Permanent, Monday to Friday, annual salary base $120,000, Annual Bonus, Benefits, 3% Health Care Spending Account, Disability Coverage, Life Insurance, Vacation Accrued, Sick Credits, RRSP Matching and more…

Location:Markham, Ontario

# Of Hires:1