Marketing Content Specialist

Jobinhalt

Responsibilities

• Develop competitive intelligence content that clearly communicates our key USPs, designed to inform and enable demand generation and sales opportunity conversions.
• Collaborate closely with Product Managers to illuminate the ‘so what’ of new and updated products and features to different audiences like customers, sales, partners, and internal stakeholders.
• Gather market intelligence and analyze competitor initiatives to inform marketing strategy resulting in compelling and competitive programs to engage our channel partners
• Research and develop a marketing strategy, and evaluate the success strategy
• Develop the content for marketing campaigns

Qualifications

• Bachelor’s degree in marketing or related field
• 6-8 years of progressive experience in marketing, ideally B2b software, of which a minimum of 5 years of experience in product marketing, preferably in the tech sector.
• Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively
• A portfolio of published writing(eg blogs, media articles, research reports)
• Strong ability to focus on customer/market and take initiative Experience with social media