Assistant Media Manager

Jobinhalt

Job responsibilities

Strategy & Governance

Support Media Manager in media strategy development across all channels (campaign level & annual planning) including platform best practices, ROI, Fit For Format, audience strategy, corporate commitment fulfillment, and media principles adherence.

Leverage data and insights, to inform current programs and plan for future initiatives.

Regularly evaluate and monitor strategy execution as planned.

Remain up to date with latest updates from major media partners.

Continue to proactively develop knowledge of the media landscape.

Campaign Management

Provide consultative strategic direction for brand teams on a day-to-day basis.

Secure connection strategy alignment among brands, media manager and agency.

Manage all media purchase authorization approvals, regularly track campaign execution as planned, manage feedback process.

Measurement & Reporting:
Responsible for monthly competitive spend reporting (Commercial Performance Review and Marketing Performance Review) and creative tracking.

Responsible for monthly media target reporting to senior management and global ABI teams.

Own quarterly responsible drinking budget tracking and proof delivery.

Support Data and Martech team on reporting dashboard development and media inputs.

Data & Martech:
Work with Measurement Specialist and agency to monitor data usage and performance.

Provide recommendation for optimization to brand team on regular basis.

Budget Management

Responsible for accurate monthly monitoring of media budget, processing billing, and LE forecast submission.

Routinely review media spend with agency for accuracy with billing and invoice processing.

Manage annual agency fee structure and submission across total portfolio.

Take ownership of budget discrepancies and problem resolution if issues arise.

Manage Labatt media tool (GMP) for tracking and insights of cost guarantee delivery and escalation.

ROI

Monitor quarterly ROI data submission in tandem with agency and ABI global analytics team.

Review detailed quarterly ROI result and provide action plan for agency and brand teams, run simulations with global analytics team, and continually optimize media mix and flighting.

Track ROI recommendation adherence with agency and brand teams and escalate any risks to target achievement.

Strategizes ways to most effectively use media dollars (traditional and digital) to the greatest benefit.

Job Qualifications

A University Degree in Marketing, Media, Business or related field

Minimum 3 years’ experience in media on the agency or client side; related packaged goods, beverage goods, or beverage alcohol experience preferred but not required.

Must have experience planning and activating consumer facing marketing campaigns.

Must have a strong technical knowledge of digital media and digital advertising strategy.

Must bring a focused, detailed and disciplined approach to project management and budget management.

Deep understanding of media landscape and able to stay up to speed with the platform changes.

Ability to build insightful and impactful plans to address brand opportunities in all channels.

Ability to drive change and innovation on brand initiatives to ensure it drives the business toward growth while maximizing effectiveness and efficiency.

Strong analytical skills, experience with Marketing Mix Model is preferred, and strong problem solving skill.

Must be a team player with a strong ability for stakeholder management, natural collaborator.

Develop partnerships cross-functionally and leverage this to achieve team goals and deadlines

Excellent communication, presentation, and negotiation skills.

Ability to prioritize and manage a wide range of projects. Organized and love working in a dynamic environment with multiple moving targets

Must be curious, ambitious, and hungry for constant growth.

Proactive, positive and inspired by Labatt and our mission!