Sr. Paid Media Strategist - Canada

工作内容

At Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstrate this by only working with clients who share our values and by giving your team ample time to focus on hitting your client’s goals.

Beyond the work, we are fiercely passionate about living out a People First culture. One of the ways we act out our passion for our team is by paying a living wage at Directive. We are experiencing unprecedented growth and now expanding globally.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Account Strategist works directly with our enterprise clients and runs points on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

Role & Responsibilities:

• Oversee and lead a collection of accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we’re aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Work directly with the Internship Program Manager to ensure a high level of work quality
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved

What You Offer

• 4+ years experience at a paid media agency (bonus for B2B)
• Deep expertise across search and social (programmatic is a bonus)
• Experience managing B2B businesses
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising

Here’s What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

What We Offer

• Fully remote work environment with office locations in Orange County, California, and Toronto.
• Transparency and Humanity: No employee at Directive makes less than a living wage
• Premium Medical, Dental, Illness/Disability, Life Insurance plans through Manulife with 100% employer paid premiums and $0 deductible.
• Access to Wellness resources including individual and family access to the Manulife EAP, and Sequoia’s virtual physical wellness resources like Aaptiv, and mental health resources like SpringHealth.
• Unlimited Paid Time Off (we require taking at least 2 weeks minimum throughout the year), and your Birthday as a Day-Off!
• Office Closed between December 24 and January 1 for our annual Rest & Reflect Week
• Company provided laptop (MacBook) + C$250 ergo/home office budget
• Paid Parental Leave
• Company holidays *Canada - New Year’s Day, Good Friday, Victoria Day, Canada Day, Civic Holiday, Labour Day, Thanksgiving Day, Remembrance Day, Christmas Day, Boxing Day
• On-Demand and facilitator lead learning, training, development
• Company social and team-building events (virtual & in-person)

About Us

Directive does exceptional performance marketing for software brands that share our values. We redefine the global standard for how marketers work, live, and grow. Our goal is to empower and focus so much on our people that our clients consequently get better results.

At Directive, one of our core values is to put people first. We want to stick to our values and commit to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.