Senior Manager, Film Marketing,

Company Description

Cineplex is synonymous with entertainment. Known as Canada’s largest and most innovative film exhibitor, we’re so much more than movies - operating The Rec Room, Canada’s favourite destination for ‘Eats & Entertainment’ and Playdium, specially designed for teens and families.

At Cineplex, change and disruption are nothing new. Infusing innovation into everything we do has fueled our evolution as a fully-integrated, diversified and growing organization with exciting career opportunities in our locations and corporate functions. Grow with us, and explore roles in operations, food services, hospitality, digital commerce (CineplexStore.com), digital (Cineplex Digital Media) and cinema media (Cineplex Media), consumer loyalty (SCENE), finance, human resources, technology, amusement solutions (Player One Amusement Group), and more.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, we rally behind our values of Teamwork, Innovation and Excellence.

We are creative, curious and love thinking big. The next evolution of Cineplex starts here, with you.

Learn more about our businesses through the links below.

Cineplex | Cineplex Digital Media | | Cineplex Media | Cineplex Store | Player One Amusement Group | Playdium | The Rec Room | SCENE

Job Description

The Marketing department at our Home Office in Toronto is recruiting for the position of Senior Manager, Film Marketing, reporting to the Executive Director, Consumer Marketing.

The Senior Manager, Film Marketing is responsible for the campaign strategy and execution of the Studio Film content in all identified Marketing-based initiatives with a primary objective of driving attendance. Leading a team of Marketing Managers and Coordinators, this individual will work closely with Studio partners and internal stakeholders in the development of these campaigns, asset creation and working closely alongside the ED of Consumer Marketing to evolve the overall film marketing strategy including a full film lifecycle (from theatrical to digital release on the Cineplex Store) approach while injecting enhanced experiences when required (IMAX, ScreenX, etc.).

• Manage a team of direct reports to deliver against business objectives and ensure coordination and execution of all Film Studio Marketing programs
• Work closely and manage relationships with external partners including Studios, IMAX, ScreenX, media agency, as well as internal creative and content teams for creative development
• Act as the main point of contact in Marketing between Film, Content Marketing, Media, Loyalty, CPX Store and other key departments to drive Cineplex’s film marketing strategy and coordination of film specific programs
• Develop the film lifecycle marketing strategy to promote the theatrical release, leading into its launch on the Cineplex Store
• Leverage the SCENE databases to gain insights into purchase behaviour around specific films/genres, and develop targeted marketing and communication plans based on consumer segmentation for use via email, digital, social, and other channels

Qualifications

What you need:

• Bachelor’s degree, Post Graduate Program or College Diploma in Marketing or Business is preferred.
• 6+ years of marketing experience
• Experience managing people and teams
• Demonstrated experience designing and understanding media strategies and plans that support marketing and business objectives
• Proven experience developing conversion based integrated marketing strategies across the customer journey, including digital, experiential, out of home, etc. touch point
• Experience with data and customer segmentation as the basis for discovering actionable insights
• Manage annual budgets
• Comprehensive media and creative brief writing skills
• Ability to lead cross functional teams in both development execution of campaigns

What sets you apart:

• Excellent oral and written communication skills.
• Must be results oriented with strong strategic and conceptual abilities with a track record of success in across traditional and digital media.
• Strong project management, time management and organizational skills with the ability to prioritize and manage own workload while multi-tasking to meet deadlines.
• Highly energetic team player with a strong attention to detail and the ability to work both independently and collaboratively within the Marketing team and cross-functionally with other groups.
• French/English bilingualism is an asset, although not required.

Additional Information

Inclusion & Diversity:

Cineplex is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.

Accessibility

Cineplex is committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at jobs@cineplex.com.

Interested applicants, please apply today.

While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.

No Agency Calls Please

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LANG: EN