Senior Director Marketing, PC Services (Telecom, Insurance)

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We’re a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Why this role is important

Reporting into the Senior Vice President PC Services, the Senior Director of Marketing will support two growth categories: PC Telecom (The Mobile Shop & PC Mobile) & PC Insurance. This is a critical role responsible for driving profitable growth through marketing programs and communications across the end-to-end customer journey. This role will lead, in partnership with the business, the strategic planning process, acting as a leader with vision for each of the Category Leads, making recommendations for how the business will move forward, and crafting the plan.

The successful candidate will be a strategic marketer who can transform business goals and customer insights into concrete strategies, programs, and initiatives to drive customer growth in year and long term.

What you’ll do

• Marketing Communications: Own the overall end-to-end strategy to drive growth against key performance indicators (KPIs). Lead all aspects of the development of the overall marketing across the full funnel including: In-store, Display, Social, Website, Email, and Owned Channels. Optimize performance to build The Mobile Shop, PC Mobile, and PC Insurance brands, generate leads, and drive customer growth. Lead efforts to drive integration with Loblaw Control Brand, PC Optimum, and Retail to cross-promote. Partner with our Digital team to optimize website messaging based on existing and emerging services (i.e. ecommerce & curbside pick-up)

• Marketing Strategy: Collaborate & partner with all business leads to structure and solve strategic problems and develop compelling cases. Take a leadership role in PC Services annual strategic planning process. Develop a quarterly and annual strategy for PC Services that demonstrates how activities are supporting our strategic plan and delivering on our annual KPIs.

• Lifecycle Strategy: Lead the full customer journey for existing customers; using customer insights, analytics, and automation to stimulate repeat purchase, loyalty, and advocacy. Partner with digital messaging (email & SMS) subject matter experts to drive execution.

• Relationship Management: Establish and nurture partnerships with cross-functional teams in the Product Management, Sales, Insights, and Digital teams to drive customer growth. Responsible for maintaining the relationships with creative agencies externally and internally to ensure best-in-class programs that drive brand building and performance.

• Leadership: Coach and lead a team while fostering a collaborative, engaging, and high-performance environment. Promote a culture that is focused on using customer insights, analytics, and testing to drive continuous improvement. Lead program prioritization, balancing return on ad spend vs. effort.

What you bring

• University degree with a specialization in Marketing, Business, or Commerce OR equivalent
• 10+ years of dynamic experience in leading marketing teams, preferably in the telecommunication and/or insurance industries
• Ideally 3+ years building strategies for executive level audiences
• Demonstrated experience influencing peers, leading projects, guiding cross functional teams, providing thought leadership, interacting, and communicating with senior partners
• Ability to build effective and trusting relationships across matrixed organizations
• Customer centric view with experience mapping customer communication journeys and partnering to build CRM tools
• Track record of building, leading, empowering and inspiring a team
• Track record of growing customer bases by optimizing marketing budgets and channels in a variety of subject areas including digital marketing, email marketing, in-store marketing, product marketing and mass media
• Capable of translating business goals and customer insights into strategies that are achievable
• Excellent communications and storytelling skills; capable of influencing senior leaders and secure alignment that is required to move strategies forward
• Proven track record of prioritizing marketing opportunities based on effort and ROI while collaborating with partners in the process

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings:

1

PC Financial recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in ourorganization. Accommodationis available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.