Marketing Manager

Achieve. Create. Collaborate. Organize.

Essential brands. Innovative products. Smart investment. Winning team. This is what you will find at ACCO Brands. We are passionate about building a culture that is committed to the success of our employees. If you are looking for an organization that offers rewarding opportunities and is dedicated to team orientation, learning and development, and flourishes with success, we invite you to be a part of building our company for the future.

We are seeking an experienced and driven Marketing Manager for our Mississauga, Ontario location. Reporting to the Senior Director of Marketing, the Marketing Manager is responsible for leading strategic growth opportunities for the Canadian business. They are responsible for managing assigned brands and product categories, which includes development of product marketing strategies, launch planning, channel marketing development strategy and delivery, pricing and P&L modeling, and lifecycle management. The Marketing Manager works collaboratively with cross-functional departments (Procurement, Finance, Customer Service) to manage existing portfolios of products, as well as new product launches. This role will be supported by an Associate Product Manager as a direct report.

If you are looking for a role with a broad range of impactful responsibilities, where you can be relied upon for your expertise as a Marketing Manager and where each day offers something new, then this opportunity is for you!

Responsibilities:

• Manage the Quartet® brand of 500+ SKUS
• Ensure smooth execution of marketing plans and measure the impact on the marketplace.
• Present periodic reports that track progress in the pursuit of business objectives.
• Participate in product presentations to internal sales team as well as external customers
• Manage portfolio of existing products, including tactical actions, to ensure proper product lifecycle management
• Develop product extensions to meet the specific needs of new channels and customers
• Identify and spearhead local development of new products to address business development opportunities including ideation, conceptualization, product sourcing and pricing
• Lead regional execution of new product launches through development of packaging and other related support material
• Collaborate and communicate with US product teams regarding product plans, pricing, packaging, product life cycles and new product development
• Maintain relevant and in-depth knowledge of competitive environment and market trends, sharing knowledge with Sales to help identify customer opportunities
• Lead Business Development for identified high potential growth initiatives including Channel, Customer and Product opportunity gap analysis
• Develop Merchandising solutions to drive increased distribution and sales of ACCO products in new and under-developed channels
• Lead brand development activity associated with assigned business including Promotional planning, launch programing, PR and Social media campaigns and Merchandising
• Develop digital marketing strategy by working closely with assigned media agency to plan and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Provide tools and information [i.e. Customer Selling Story] to support the Sales team in customer meetings and planning sessions
• Assist in the forecasting of new products and review inventory levels of items within assigned portfolio
• Set and maintain product pricing by reviewing competitive market, full ownership of product line P&L
• Achieve budget goals set by management – manage profit and margin targets (price, cost and mix)
• Track and provide regular monthly progress reporting against assigned brands and categories, including key growth initiatives
• Managerial responsibility, including coaching and performance management

Qualifications

• Post-secondary education with a degree in Business Administration (preferably with a focus in Marketing)
• Minimum of 5-7 years of Product and/or Channel marketing experience
• Demonstrates creativity in developing and launching successful new products
• Highly creative with digital marketing experience
• Strong influence management skills (i.e. effective communication skills, creativity) both internally and outside the company to drive focus and engagement against key initiatives
• Able to manage multiple projects/activities effectively within a fast-paced setting
• Demonstrates resilience and change management skills
• Strong concept development and brainstorming skills
• High analytical, strategic thinking, critical thinking, decision making and detail orientation.
• Advanced skills in Microsoft Office (Outlook, Excel, Power Point)
• Excellent time management and organization skills
• Results driven with a proven track record of success
• People management/leadership skills
• Ability to travel from time to time to attend sales meetings and other marketing events

About Us

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of nearly $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We’re proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply and build your future with ACCO Brands.

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.