Marketing Manager

Company Description

Join the team at Fairmont Banff Springs. Set in one of Western Canada’s most spectacular alpine destinations, Banff offers a unique community of hospitality enthusiasts, outdoor adventure seekers, artists, entertainers, and families alike. It’s the perfect work/life combination.

Job Description

Marketing Manager

Reporting to the Director of Marketing, you will contribute to the development and execution of marketing strategies that promote our resort, drive revenue growth, and enhance the overall guest experience. You will work closely with the Sales, Public Relations and Revenue Management teams to ensure a cohesive approach to marketing and sales.

What is in it for you:

• Subsidized staff accommodation provided on-site for full time status employees
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $4/meal)
• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health (up to $5,000/year), Orthodontics (up to $2,500/year), Fertility Drugs and Gender Affirmation (Lifetime maximum of $10,000) for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler (subject to availability)
• Comprehensive wellness platform (LifeWorks) for employee mental health and wellbeing support
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses
• Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
• Opportunity to develop your talent and grow within Fairmont Banff Springs and over 5,000 properties with Accor

What you will be doing:

• Contribute to the development and execution of marketing plans and strategies to increase revenue and drive brand and product awareness
• Develop progressive social media strategy and manage accounts
• Create engaging content that promotes the resort’s offerings and brand
• Develop and execute a content plan that incorporates a well-defined SEO strategy
• Manage the creation and distribution of email campaigns in collaboration with regional digital marketing team
• Collaborate with the revenue management team to create targeted promotions and campaigns
• Manage photo and video shoots working with internal and external partners
• Analyze market trends and competitors to identify opportunities and challenges
• Manage relationships with external agencies and vendors to ensure marketing initiatives are executed effectively and efficiently
• Oversee the creation of marketing collateral, including brochures, flyers, and digital ads
• Report on overall effectiveness of marketing campaigns
• Work with the resort operations team to ensure marketing efforts are aligned with guest experience initiatives

Qualifications

Your experience and skills include:

• 
  Diploma or degree in Marketing, Business Administration, or a related field
• 3+ years of experience in marketing, preferably in the hospitality industry
• Strong understanding of digital marketing channels and social media platforms
• Excellent communication and collaboration skills
• Proven ability to create and execute successful marketing campaigns
• Creative thinker with the ability to develop innovative solutions to complex problems
• Experience with Abode Photoshop and InDesign is an asset.

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

APPLY TODAY: For more information on working and living in at Fairmont Banff Springs, please visit www.banffspringsjobs.com.