Marketing Campaigns Manager

工作内容

Our partner is in a rapid growth stage and has the mission to empower finance teams to succeed. They are revolutionizing the world of cloud-based accounting and finance software by disrupting traditional solutions.The position will focus on creating integrated marketing campaigns based on market segments to gain new customers and ensure the growth of the company. This role will create and run integrated marketing campaigns to help increase the marketing generated pipeline by ensuring campaigns are well executed, brand guidelines are met, and lead management processes are well-defined and followed. This is an opportunity to be strategic and organized as well as creative and agile.What You’ll DoExecute integrated marketing campaigns through multiple channels, based on market segments, to gain new prospects○ Execute campaign strategies, develop quarterly and yearly campaign plans and messaging○ Continuously measure progress and track results against key KPIs○ Collaborate with creative, content and digital teams to ensure campaign coordination and reporting is aligned○ Optimize for performance and scale programs.Launch ABM Program○ Define the target account list [TAL] and ideal customer profiles [ICP].○ Drive targeted accounts through the funnel and influence opportunity creation.○ Ensure the right mix of digital ads, email, sales outreach, and direct mail / gifting.○ Work closely with sales teams to ensure messaging and outreach is tightly coordinated○ Track and report on impact and pipeline resultsCollaborate with sales, partner and customer success teams○ Gather feedback about campaign and messaging effectiveness○ Coordinate messaging and expectations for impact with specific marketing programs (ie. events, networking)○ Share campaign results and key KPIs to generate ideas for campaign improvementWho You Are

• 3-4 years of experience in demand generation, marketing communications or similar function
• Experience working at a B2B technology company, preferably SaaS or enterprise B2C
• Organized collaborator who can manage multiple projects
• Comfortable pivoting and making decisions in a fast-moving environment
• Strong verbal and written communication skills

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