Marketing Assistant

工作内容

Summary:

The Marketing Assistant responsibilities include attending tradeshows local and overseas, manage and enhance the company’s brand or reputation in the public’s eye, ensure brand consistency online, support the work of the marketing team projects and campaigns.

Core Competencies:

• Consumer/Customer Focus
• Communication
• Teamwork
• Problem solving
• Accountability and dependability
• Ethics and integrity

Job Duties

• Create engaging content (photos, reels, IGTV, videos, stories) for social media platforms
• Use content and understanding of social media to build brand awareness and increase engagement on all platforms
• Maintain a unified brand voice across different social media channels
• Participate in shooting, editing, and scheduling content for Facebook, Pinterest, Instagram, etc
• Work with the Design Team to create graphics and other social media assets
• Work with the Marketing Team and help out with various marketing campaigns such as product launches and events
• Coordinate objectives with the marketing team, creative and advertising departments
• Review analytics and create reports on key performance indicators
• Stay informed on social media trends and tools, marketing and advertising
• Working with influencers/brands to set up campaigns and build brand awareness
• Strong working knowledge of Microsoft computer software (e.g. Excel, Word, etc.) and email
• Other duties as assigned

Skills & Qualifications:

• A University degree or college diploma in marketing, communications, digital media, a related field, or a suitable combination and experience is preferred but not required.
• At least 1 year of social media related work experience.
• Excellent writing and communication skills. Experience with blogging is a major asset.
• Minor graphic design experience.
• An eye for detail and aesthetic appeal.
• Familiarity with online marketing strategies and marketing channels
• Video creation experience is an asset.
• Strong knowledge of Instagram, Facebook, TikTok, YouTube, Pinterest, Twitter and LinkedIn and the best practices for each platform.
• Hard-working, proactive and a team player
• Highly motivated and able to work independently

Work Conditions:

• Full-time, Monday to Friday availability
• Sitting/walking throughout the day
• Working on a computer for most of the day
• Travel to the site and off-site locations will be required
• Work both indoors and outdoors at tradeshows/demos
• Ability to work independently, as well as being a strong team player
• Have good attendance and safety record

Job Type: Full-time