Marketing and Promotion Coordinator

The Federation of Canadian Municipalities (FCM) is the national voice for Canadian municipal government. FCM is dedicated to improving the quality of life in all communities by promoting strong, effective, and accountable municipal governments.

Position: Marketing and Promotion Coordinator

Department: FCM Programs

Classification: Level 3

Salary Band: $ 53,500 - $67,200

Languages: Bilingualism (English & French) a strong asset

Term: Contract until December 2, 2022

Background:

The cornerstone of the FCM Programs department is the Green Municipal Fund™ (GMF), a $1 billion permanent endowment from the Government of Canada. As a leading catalyst for innovation at the local level, GMF offers funding (loans and grants) and knowledge to local governments and their partners for sustainable municipal initiatives designed to support communities to improve air, water, soil quality and to protect the climate. Through GMF, municipalities have built better transportation assets; constructed efficient and resilient buildings; diverted waste from landfill; made previously unusable land available for development; and improved soil and water quality.

GMF also strengthens the capacity of Canadian municipalities to plan and invest in innovative, sustainable infrastructure, thereby saving millions of dollars for taxpayers and creating jobs, contributing to local economies. GMF shares the lessons and expertise gained from funded initiatives through skills-enhancement, training and knowledge-sharing activities including case studies, manuals and reports, webinars, the FCM Sustainable Communities Awards and the FCM Sustainable Communities Conference. These activities help other communities replicate the successes of GMF-funded projects, multiplying the benefits of those projects across the country.

Major Purpose:

Plans and implements marketing and promotional activities for Green Municipal Funds (GMF) products and services, which includes overseeing the Outreach team’s participation to trade shows, conferences and events, coordinating the production of advertising materials, planning budgets and monitoring expenditures. Proactively researches, identifies and recommends opportunities to maximize engagement of target audiences.

Key Responsibilities:

• Implement outreach strategies to promote GMF and its programs, including identifying and recommending opportunities for participation in trade shows, conferences and events to ensure high visibility and maximize the engagement of municipal governments and partners.
• Organises and produces webinars.
• Ensure that all GMF staff is equipped with up-to-date promotional material and key messages to adequately represent GMF at events.
• Implements promotional activities (events and promotional campaigns) to support GMF’s marketing and communications strategy.
• Develops, monitors and reviews production of promotional materials, including presentations, call-outs, brochures and other online and print advertising; ensures quality and compliance with GMF and FCM design standards.
• Keep updated the GMF approved project slides and Outreach templated presentations for all sectors.
• Analyses event opportunities across Canada to determine which ones will generate greatest return on investment as well as negotiate sponsorship opportunities with key organizations.

• Develops and monitors annual budgets related to events, graphic design and printing services, including reviewing monthly financial reports and recommending adjustments as required.

• Budgets for travel and accommodation expenses and provides cost-benefit comparisons when necessary.
• Collaborates with other GMF units to ensure coordinated and effective promotional activities, to keep up to date with information related to GMF offer, tools and knowledge products, and to disseminate information and contacts gathered from event participation.
• From time to time, attend trade shows, conferences and events on behalf of the organization, to promote GMF and its programs.
• Participates as required in cross-functional team project work for National Programs department or in FCM-wide initiatives.

Knowledge and Experience:

• Post-secondary education in Communications, Marketing, Public Relations or related field.
• Strong practical knowledge and experience in marketing communications or public relations ideally with a focus on municipal infrastructure and environmental trends and issues.
• Two years practical experience in a forward-facing communication or marketing communications role including experience with producing printed and electronic promotional materials.
• Familiarity with best practices and technical language related to marketing and graphic design.
• Excellent interpersonal skills with a strong focus on customer service.
• Strategic thinking skills combined with a proven capacity for hands-on technical work.
• Strong organization skills related to coordinating a variety of activities and projects.
• Analytical and versatile, able to learn quickly, prioritize effectively under pressure and meet tight deadlines in a fast-paced environment.
• Strong knowledge of business support processes and tools, computer business applications (Microsoft Office suite) and databases.
• Understanding of the municipal context in Canada is a strong asset.

Language Requirements:

• Bilingualism (French and English) is an asset for this position.

Other:

• Required to travel to destinations across Canada two to three times each year to attend trade shows, conferences and events

The benefits to joining the FCM team include summer hours (Fridays off between July 1st and Labour Day); office facilities located in the ByWard Market, FCM’s commitment to employee development and a competitive range of employee benefits and services. FCM encourages flexible work arrangements to support the wellbeing and productivity of employees.

The Federation of Canadian Municipalities is committed to fostering an organizational culture that embraces equity, diversity, inclusion and belonging, where individuals from diverse racial and ethnic identities, nationalities, social economic status, sexual orientation, gender identity/expression and physical and mental abilities can thrive and be fully engaged at their best level.

FCM welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

Due to the COVID-19 pandemic, FCM is currently under a work from home protocol until further notice. The successful candidate must have the ability to work from home during this period. When the office re-opens, this role will work some combination of work from home and at the office. All in-office work and in-person meetings for work that take place outside of the office will be subject to FCM’s Safe Workplace Vaccination Policy, as well as its health and safety procedures.

It is a mandatory condition of employment at FCM that the successful candidate be fully vaccinated against COVID-19 with vaccines that have been approved by the Government of Canada at least 14 days prior to their start date and will be required to provide proof. If accommodation is required in relation to this condition of employment for any reason pursuant to the Ontario Human Rights Code, please contact us atdirectly.

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