Marketing and Communications Analyst, Strathmore

Full Time

• Permanent (35 Hrs/Week)

Competition TOS2021-31

NOTE: An internal candidate has been identified but all applications will be considered.

Strathmore is a vibrant, welcoming community that is recognized as a regional hub for business and recreation. Continued investment in recreation facilities, parks projects, commercial revitalization, and community programming provides an exceptional quality of life for our residents and visitors. Strathmore is in southern Alberta on the traditional lands of the Siksika Nation, surrounded by Wheatland County and a short distance east of Calgary.

The Town of Strathmore strives to be a leader in municipal administration and operations. Our experienced and engaged workforce delivers a diverse range of services and programs that continue to help us set new milestones for quality of life.

Position Summary:

The Marketing and Communications Analyst is a key contributor of the Communications, Marketing and Economic Development Team. This role helps to deliver on the marketing, events, and communications strategies for the Town using a variety of channels and tactics. Reporting to the Manager, Communications, Marketing and Economic Development, the position is a critical member of our small but strong team.

As the successful candidate you bring experience as part of a marketing, communications and/or event planning team. Experience in municipal government is an asset. You are ambitious, creative and innovative with social media and the ability to work in a fast-paced team environment. You welcome the opportunity to be part of a municipal organization focused on continuing the development of our community.

Duties will generally include:

• Support the development of strategic, multi-faceted marketing campaigns that support the objectives set out in Town of Strathmore strategic plans
• Prepare communications and marketing materials including print and digital advertising and promotional collateral, media releases, presentations, and content for corporate communication channels including Strathmore.ca webpages and social media
• Proactively work with the Communications Team to encourage regular updates from all Town departments on public-facing projects, programs, and initiatives
• Optimize content for a web user experience through the arranging, editing, and styling of multimedia content that reflects and meets brand standards
• Create and/or curate interesting images, photos, and videos for highly visual social media platforms
• Monitor Town of Strathmore social media accounts and other digital media; respond promptly and appropriately to comments, fostering engagement and promoting productive and thought-provoking discussion
• Identify and escalate social community feedback, issues, and trends for the purpose of improving our followers’ overall brand experience
• Coordinate Town of Strathmore organized, sponsored, partnered, or supported events
• Assist in the delivery of Economic Development marketing and event initiatives

Education and Experience: The successful candidate will have post-secondary education in marketing, social media management, communications, event planning or related field. Experience will be considered in lieu of education. Membership and pursuit of accreditation with a relevant professional association is an asset. Experience in a professional marketing, event management, or communications role is an asset but not required. Knowledge in MS Office (Word, Excel, PowerPoint, etc.), Adobe products and Website Management.

Conditions of Employment:Valid Class 5 Driver’s License, satisfactory and valid Driver’s Abstract and satisfactory Criminal Record Check.

Compensation: The Town of Strathmore total compensation package includes a competitive salary, a comprehensive benefit package and participation in LAPP pension.

This competition will remain open until September 15, 2021.

The Town of Strathmore thanks all applicants; however, only those selected for an interview will be contacted.

We are an equal opportunity employer and encourage applications from all qualified individuals.

We are committed to providing a diverse and inclusive work environment where every employee feels valued and respected. We will consider accessibility accommodations to applicants upon request.

This posting is intended as a summary of the primary responsibilities and qualifications for this position. The job ad is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.