Manager - Performance Digital Marketing

We do big campaigns with a big impact, and your creativity is needed. Help us express our industry-leading brand across traditional and digital channels while taking our national and regional campaigns to the next level. Our tight-knit team of brand, copy, design, campaigns, digital, insights, and more will encourage your ingenuity in a fun and innovative environment. Ready to make a difference for customers, couriers, and restaurants across the country? Come hungry.

As our B2B Digital Marketing Manager, you’ll be responsible for Skip’s restaurant and courier acquisition. You will create a dedicated team of media specialists and lead the paid performance strategy across Search, Social, Video, Display and Affiliates. We’re looking for an inspirational leader who can drive effective digital campaigns and develop talented high performing teams. Ready for this exciting challenge?

You will be accountable for the strategy, planning and execution for all in-house paid digital campaigns. You’re able to achieve our goals using numerous platforms and channels, such as Google Adwords, Facebook/Instagram, Snapchat, among others. By building an in-depth understanding of business priorities, you’re able to define a strategy that meets all our business objectives. Using your strategic skills, you’ll also build and implement data-driven plans to optimize our campaigns and manage projects within the Performance Marketing team from start to end.

You’ll bring your wide knowledge of paid digital campaigns and optimization for performance to the table. We’re counting on you to set up and optimize scalable campaigns that attract the customer and remain totally up-to-date on everything from courier/resto proposition to innovative ad features.

• Building a holistic digital marketing strategy to support every stage of the customer lifecycle.
• Be responsible for the wider marketing strategy per market & find new ways to attract high-quality leads, working with other teams such as Brand.
• Identify growth opportunities, monitor performance and ensure the efficiency of paid digital efforts.
• Manage large-scale budgets across multiple platforms.
• Recruit, lead and mentor a team of Specialists on improving the overall strategy for optimization and be part of long-term projects.
• Delivering agreed targets for each market, improving accounts & using our existing automation capabilities to drive optimization.
• Owning reporting, from weekly reports to deep dives or quarterly business reviews.
• Working closely with Brand and our in-house Studio to further develop creative assets, including copy and visuals.
• Building good relationships with agencies, partners and internal departments: e.g. our internal agency, Digital, CRM, Sales, PR etc.
• Sharing insights & best practice guides with key collaborators across our marketing operations.
• Supporting the team in producing strong testing frameworks for creative assets, optimization, structure and setup, helping to boost the number of tests we run at any time.

• Experience in Digital Marketing roles, with a performance focus.
• Experience with team management and excellent social skills.
• Strong analytical, prioritization and problem-solving skills, with close attention to detail.
• Strategic thinking skills, with great creative judgement and a test & learn approach.
• Good working knowledge of lead generation funnels and KPIs in a multichannel environment.
• Experience leading complex Paid Digital campaigns with sizeable budgets.
• Expert knowledge of Google Ads, SA360 and Google Analytics.

Picture this: You, dressed in your fave casual attire, amongst a diverse team of friendly and passionate colleagues. Where we work to make sure all voices are heard, all differences valued, all people are treated fairly. You take pride in knowing your input and uniqueness are not only embraced but make an impact on a national food delivery platform with deep Canadian roots and its satisfied customers.

As the company grows, so do you — not only do you meet and surpass new challenges every day, but you have the opportunity to get involved, making a real difference in your and Skip’s future. With committees like Skip’s BIPOC (Black, Indigenous and People of Colour) Network and Women In Tech alongside our CSR (Corporate Social Responsibility) work with organizations like Pride and United Way Winnipeg, you have the opportunity for not only your voice to be heard but for your actions to make an impact, joining a cause that you’re passionate about.

That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic environment, we’d love to hear from you.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: applicant.accessibility@skipthedishes.ca

Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.