VP, Marketing & Advertising

Job content

Our client, a leading pet industry company, is recruiting for an energetic and driven Vice President of Marketing & Advertising to join its rapidly growing team across Canada. The right candidate will be a highly motivated team player with a strong work ethic, a passion for marketing, advertising, and strategic planning.

We are looking for a candidate that is a driven and personable leader with a “can-do” attitude. The successful candidate will be located in Mississauga, ON, or Halifax, NS.

Perks & Benefits:

• Salary of $95-110K
• Annual Bonus
• Full benefit package

Responsibilities:

• Develop and implement a cohesive marketing plan to increase brand awareness and advertising Initiatives for the company and its portfolio companies
• Implement and manage short and long-term goals for the entire marketing department
• Work with the CEO and other executive team members to identify and develop the company’s marketing and advertising yearly strategic planning and budgets
• Build relationships through creative PR strategies
• Implement and monitor all marketing campaigns, improvements, and strategies
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events and advertising
• Forecast hiring needs for the Marketing department and communication to Human Resources
• Participate in the quarterly and annual planning of the company’s objectives
• Oversee and manage projects including product launch management, sales and advertising for products and brands, presentations, sales tools, and competitive analysis
• Develop and track metrics and success criteria for all marketing programs and activities, including competitor activity and market trends
• Create schedules, planograms, merchandising initiatives for the company and its portfolio groups

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field
• Experience within the pet industry is required
• 5+ years of experience in a related role
• Experience with Illustrator, Photoshop, InDesign, Elementor, WordPress, Shopify, Google Suites and Analytics, and AdWords are considered an asset
• Ability to plan and manage at both strategic and operational levels
• Experience developing and implementing marketing and advertising strategies that have consistently met or exceeded planned objectives
• Ability to manage and work collaboratively with colleagues and staff to create a results-driven, team-oriented environment
• Must be articulate and well-written, with exceptional attention to detail and communication skills
• Travel within Canada is required
• A love of pets!

Job ID: RT858496315

If you are interested in this position and meet the qualifications, apply today! We thank all applicants; however, only those who are authorized to work in Canada or are selected for an interview will be contacted.

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