Senior Strategist, Marketing & Branded Content

SJC Media is the largest producer of magazines in Canada, with award-winning titles such as FASHION, Chatelaine, HELLO! Canada, Maclean’s, Today’s Parent, Toronto Life, Ottawa Magazine and Canadian Business.

Are you ready to join a forward-thinking, creative and collaborative team? Then come join us at SJC Media in the role of Senior Strategist, Marketing & Branded Content.

Summary:

Reporting to the Director of Marketing, the Senior Strategist will create client and consumer marketing materials to support and sell our brands. The Senior Strategist will work as a bridge between editorial, sales, circulation, membership and events to champion and effectively tell the story of our iconic content brands to advertisers and readers.

The ideal candidate is someone who likes to own the end-to-end success of a brand, doing deep dives into valuable audiences and data, bringing forward and defining business development and partnership opportunities. A talented communicator with a strong visual sense, you thrive when it comes to aligning cross-functional teams to drive toward a vision. You love a challenge and are in it to win as a team.

In this role you will:

• Contribute to maximizing all sources of revenue for our publishing brands.
• Manage and create proactive and RFP-driven sales opportunities and materials for brands; includes ideation, liaising with Editorial and Brand Sales Leads, and working with a designer on presentation for clients.
• Refine and enhance base program decks the sales team can customize for their own account pitches.
• Work with Brand Sales Leads to develop strategy for sales approach to best achieve revenue targets, including key clients to target for the specific program and new revenue streams
• Work with the Director of Marketing to develop trade marketing strategies and materials, like media kits and editorial calendars, that help position magazines brands with our clients and agencies
• Assist all Sales teams, as appropriate, by participating in client presentations
• Keep informed of media trends and share with others
• Own existing revenue-driving brand programs (i.e. Fashion Beauty Awards, Where to Eat Now, Most Influential) and work to maximize their revenue potential
• Additional tasks as assigned

Qualifications and requirements:

• A post-secondary degree or diploma in a related business or marketing field and/or equivalent experience
• A minimum of 5-7 years of experience working in similar role in a media or publishing environment
• Proficiency in G-Suite, especially Google Slides
• Knowledge of digital audience development a plus
• Ability to communicate at all levels
• Excellent presentation skills

A bit about yourself:

• You are collaborative and able to build business rapport with anyone.
• You are a critical thinker who can see the big picture but are adept at questioning details and assumptions, making recommendations and solving problems effectively.
• You embrace the challenge to learn quickly
• You can juggle competing deadlines and objectives while staying focused on critical tasks, prioritizing appropriately
• You enjoy adapting to evolving business needs and jump in to be hands-on wherever needed

Working environment:

• The job is primarily performed in an office setting with the occasional need to attend / work in other office locations.
• Occasional requirement for multi-tasking, simultaneous multiple urgent demands and / or work requiring attention to detail, subject to frequent, regular interruptions, or peak periods requiring an accelerated work pace or deadlines.
• Salaried job based on 40 hours / week, Monday to Friday. Availability to work a flexible schedule to meet the needs of the organization is required. This job has no requirement to be on-call.
• Sustained requirement for manual dexterity / coordination for computer use.
• Sustained requirement for light physical exertion typical of an office job, such as sitting, standing, walking and operating office equipment.
• Regular requirement for low-intensity mental, visual or aural concentration for such activities as reading, inputting data, taking notes.
• Sustained requirement for high-intensity mental, visual or aural concentration such as analyzing large volumes of data, listening to calls / presentations or face-to-face interactions of a more complex nature.

If this sounds like you, apply below!

SJC Values

• Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
• Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
• Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
• Contribute to our community: We apply our resources and passions to make a difference – for people and our planet.

SJC Perks

• Health and Dental Benefits
• Employee & Family Assistance Program (EFAP) and online health & wellness resources with Homewood Health
• Scholarship program for employees’ children
• Exclusive employee magazine subscription rates
• 1-year complimentary Toronto Life Insider membership
• Discounted annual GoodLife membership
• Perkopolis Perk Program and employee pricing at major retailers

Accommodations at SJC

SJC is an equal opportunity employer. SJC is committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources department if any accommodations are needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.