Social Marketing Manager, Beauty

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

Take ownership and find more ways to care about our local store owners in a career at Shoppers Drug Mart Central Office / Store Support. Provide great service, specific expertise and actionable advice to support Associate-Owners and their staff in delivering the best health, beauty and convenience services to Canadians.

Why this role is important?

Role Mandate:

The Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and brand innovation. This role is a key collaborator across multiple stakeholder groups (e.g., internal/external Agency and Media counterparts), to ensure seamless delivery of marketing plans and programs that support the brand’s objectives and KPIs. They leverage their proximity to campaign-level strategy and campaign execution to inform best practices for the broader marketing organization

Core Responsibilities:

• Campaign/Program Strategy:Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign
• Campaign Planning:Manages the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectives
• Campaign Execution:Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operations
• Control Brand Programs:Supports the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
• Optimization, Innovation & Best Practices:Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, facilitating post-mortem discussions, documenting learnings, and briefing Director/Sr. Director on the learnings to share throughout the marketing organization

Outcomes & KPIs:

• Campaign ROI
• Campaigns delivered on-time and on-budget
• Achievement of campaign objectives (e.g., sales, customer acquisition/expansion

Key Skills & Capabilities:

• Marketing communication
• Campaign development & execution
• Developing marketing insights from data & analytics
• Budget management
• Project management

Experience:

• Experienced in campaign planning & execution
• 3-5 years of experience

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians "Live Life Well".

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through SDMU.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc. , we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:

Temporary with Benefits (Fixed Term)

Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.