Senior Manager, Growth Marketing

Cvent is looking for a Senior Manager, Growth Marketing to drive demand marketing initiatives that are focused on creating a personalized experience for our targeted prospect accounts. The Growth Marketing Manager will be a part of the demand generation team and will work closely with the product marketing and sales teams to develop an integrated program mix that takes an account-first approach to driving demand for the mid-market. The ideal candidate will have experience launching cutting edge marketing technologies and tactics to successfully engage mid-market accounts as well as meet and exceed a pipeline target. This role is critical in redefining our go-to-market strategy and scaling the business into new and existing verticals.

What You Will Be Doing

• Develop and implement a high touch marketing strategy for specific targeted accounts including target account lists and definitions, planning, playbook development, measurement, budget, list management, lead nurturing and reporting
• Collaborate with marketing teams on campaign concept, content requirements, buyer’s journey development and digital marketing execution using various channels (e.g. paid media, SEO, email marketing, content marketing)
• Create marketing plans and KPIs for target accounts that focuses on generating business from new logos and existing customers
• Nurture contacts within prioritized accounts and engage that audience consistently with innovative, unexpected and intentional messaging to drive account opportunities
• Measure the success of your top account and vertical marketing programs from an account, pipeline and marketing investment perspective
• Measure and optimize account performance, reporting progress while identifying opportunities for improvement

What You Will Need For This Position:

• A Bachelor’s degree in marketing or related field
• 8+ years experience in a B2B enterprise software environment
• Understanding of intent-driven advertising tools, conversion rate optimization (CRO), landing page optimization and search engine optimization (SEO) techniques
• Previous experience building, launching and reporting on campaigns using marketing automation platforms such as; Marketo, Eloqua, Hubspot and Salesforce; ABM platform experience is a plus
• Experience with ABM Platforms such as: Terminus, Engagio is a plus
• Ability to operate in a dynamic, high growth business environment and adapt along with the organization as it continues to grow
• Ability to work calmly and maintain good judgment in a fast-paced environment
• An analytical and results-oriented mindset.
• Excellent verbal and written communication skills with the ability to engage and collaborate with people across the globe on a variety of levels with diverse backgrounds