Sales Manager, Merrell Canada

General Function

Primary Duties

• Become an expert on understanding our target consumer and based on this consumer understanding, direct brand on how we deliver the right product & marketing to the right retailer
• Decision maker and first point of contact for all sales activity in the Western Region, including specific national accounts.
• Develop and execute territory specific GTM seasonal plans ensuring sales targets and goals are achieved
• Be a trusted business adviser and leader through clear seasonal plans – including recommended product assortment, related marketing and sales operation support
• Drive top line retail sell through with our accounts – our business grows when our brand delivers improved sell through at both B&M and Ecom
• Work closely with Canada Finance in taking lead ownership role of P/ L for our western Canadian business with objective to deliver profit improvements for both our retailers & Merrell Canada
• Clear focus on Story Telling – make the big, bigger. Work with Merrell Canada Marketing Manager to develop & deliver creative and engaging activations both at B&M and Ecom
• Work closely with Regional Merchandise Manager on consumer-based product and market segmentation strategy
• Bring forward thinking approach & relevant experience on how Merrell brand will thrive in new retail environment shifting to increasing importance of Ecom sales and marketing
• Understanding of the balance between brand wholesale partnerships with retailers & our own Direct to Consumer platforms. How to leverage and maximize both opportunities
• Work closely with General Manager in developing overall Canada Strategic Business Plan

Knowledge, Skills and Abilities Required

• 
  Minimum five years of sales management and/or key account management experience preferably within footwear industry
• Proven leadership skills in driving top line revenue, margin improvements and execution of national marketing initiatives and large scale operational projects
• Forward thinking mind set with strong background in developing and executing strategic business plans & delivering professional presentations to internal and external partners
• Proven ability to build & communicate well thought compelling strategies that engage & influence key stakeholders
• A motivated self- starter who competes hard and has demonstrated abilities to excel and contribute in team environments as well as taking full ownership of individual projects
• Ability and confidence to quickly earn trust and respect of retailers and internal influencers at all levels of management