Marketing Manager

Conteúdo do emprego

Canada Computers & Electronics is a retailer of personal computers, IT and components, and consumer electronics. We strive to provide customers with the best products at the best value that the computer retail world can offer. The key to our success resides in the constant improvement of business practices, as well as a knowledgeable and passionate team of people who go beyond expectations while maintaining the trust and confidence of our customers. We offer competitive wages and benefits with lots of opportunities for advancement!

Overview

As the Marketing Manager for a national electronics retail chain, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a dynamic and strategic thinker with a strong background in marketing, a deep understanding of the electronics retail industry, and the ability to lead a team to achieve business objectives.

Key Responsibilities:

1. Strategic Planning:

- Develop and implement marketing strategies to achieve business objectives and sales targets.

- Conduct market research to identify trends, competitive landscape, and customer preferences.

- Collaborate with cross-functional teams to align marketing strategies with overall business goals.

2. Brand Management:

- Ensure a consistent and compelling brand image across all marketing channels.

- Develop and enforce brand guidelines to maintain brand integrity.

- Implement strategies to enhance brand visibility and equity.

3. Digital Marketing:

- Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.

- Monitor and analyze key performance indicators (KPIs) to optimize digital marketing efforts.

- Stay abreast of industry trends and emerging technologies to keep the company at the forefront of digital marketing.

4. Advertising and Promotion:

- Plan and execute advertising campaigns across various channels, including TV, radio, print, and online.

- Collaborate with advertising agencies and media partners to maximize the impact of marketing initiatives.

- Develop promotions and partnerships to drive foot traffic and sales.

5. Team Leadership:

- Lead and mentor a team of marketing professionals, providing guidance and fostering a collaborative work environment.

- Set clear performance objectives and evaluate team members against key metrics.

- Conduct regular training sessions to keep the team updated on industry best practices.

6. Budget Management:

- Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum impact.

- Track and report on budget performance, making adjustments as needed.

7. Event Management:

- Plan and execute events, product launches, and promotions to engage customers and create memorable experiences.

- Collaborate with sales teams to integrate marketing efforts with sales initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in a marketing management role, preferably within the electronics retail industry.
• Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent leadership and team management skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills.
• Creativity and ability to think outside the box to develop innovative marketing strategies.
• Familiarity with the latest trends and technologies in both marketing and the electronics industry.

We thank all interested candidates, however, only those under consideration will be contacted.

Canada Computers & Electronics is committed to creating a diverse environment and is proud to be an equal opportunity employer. Upon request, Canada Computers & Electronics will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process.

Job Type: Full-time

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Richmond Hill, ON L4B 0B7: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor’s Degree (preferred)

Experience:

• Marketing: 1 year (preferred)

Language:

• English (preferred)

Work Location: In person