Marketing Coordinator

Conteúdo do emprego

*Position Purpose and Objectives* The Marketing Coordinator analyzes, develops and implements communication and promotion strategies and information programs, analyses advertising needs and develop appropriate advertising and marketing plans, publicizes activities and events, and maintain media relations on behalf of the businesses. *Essential Job Functions* · Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences) · Have a budget and make a plan with restaurants · Design and implement successful marketing campaigns · Promote events, special menus, charity work, and employee recognition · Set up tracking systems for online marketing activities · Identify and analyze competitors · Prepare reports by collecting and analyzing sales data · Collaborate with the design department to produce promotional materials · Craft clear product marketing copy · Organize promotional activities for new products/services · Prepare (monthly, quarterly and annual) forecasts Specialists in advertising, marketing and public relations perform some or all of the following duties: · Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment · Advise clients on advertising or sales promotion strategies · Develop and implement advertising campaigns appropriate for print or electronic media · Gather, research and prepare communications material for internal and external audiences · Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations · Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization · Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases · Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes · Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions · Initiate and maintain contact with the media · Arrange interviews and news conferences · Act as spokesperson for an organization and answer written and oral inquiries · Co-ordinate special publicity events and promotions for internal and external audiences · Assist in the preparation of brochures, reports, newsletters and other material · Other duties as assigned. *Knowledge, Skills and Abilities Required* · Knowledge of traditional and digital marketing tools · Experience with research methods using data analytics software · Experience with minor traffic work to create own posters and menus · Expertise with SEO/SEM campaigns · Solid computer skills, including MS Office, web analytics and Google AdWords · Familiarity with Customer Relationship Management and Content Management System software · Excellent communication and presentation skills *Education and Training: * BSc degree in Marketing or degree in relevant field Proven work experience as a Marketing Coordinator, Marketing Officeror similar role *Personal Characteristics: * Professionalism in dress and manner Strong communications Able to maintain confidence and earn trust Analytical and problem-solving skills Attention to Detail Ability to juggle multiple tasks on sometimes short deadlines Organizational skills

Job Type: Full-time

Salary: $35,000.00-$42,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• On-site parking
• RRSP match
• Store discount

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Fredericton, NB: reliably commute or plan to relocate before starting work (required)

Work Location: One location

Application deadline: 2023-03-15