Marketing and Social Media Lead

Conteúdo do emprego

Marketing and Social Media Lead

Company Overview:
Mission Raceway Park, the premier motorsports venue in Western Canada with 71 years of rich history in the lower mainland, invites passionate individuals to join our dynamic team. As a registered non-profit organization, our mission is to create a safe and inclusive environment for celebrating the vibrant racing culture that has become an integral part of the Fraser Valley.

Originating from a small group of local car enthusiasts in the 1960s, Mission Raceway Park has transformed into a cornerstone of the Fraser Valley’s motorsports and auto racing community. We are on a journey of continual evolution, broadening our horizons to encompass a diverse range of motorsports activities.

While our world-class Drag Strip, the only one in North America at sea level, has been a focal point of our reputation, we are now expanding into a full-service motorsports park and events venue. This expansion includes hosting world-class events such as Drift, Auto Cross, Road Racing, and Motocross throughout the year.

We are seeking individuals who are eager to contribute to our ongoing growth and help shape Mission Raceway Park into one of the most celebrated and respected motorsports parks in North America. Join us on this exciting journey as we build our brand and continue to make history in the world of motorsports.

Position Overview:
We are seeking a highly motivated and creative Social Media & Marketing Lead to join our team and play a key role in shaping the future of Mission Raceway Park. The ideal candidate will be passionate about motorsports, possess a deep understanding of social media platforms, and have a proven track record in developing and executing successful marketing strategies.

The position offers an incredible opportunity to be at the forefront of racing in Canada. You’ll have the unique chance to capture exhilarating content right from trackside, providing our audience with an authentic and immersive experience. This role not only involves creating compelling narratives for our digital platforms but also allows you to witness the thrill of motorsports firsthand. If you are an individual who thrives in a fast-paced environment and is eager to contribute to the pulse of racing culture, this is the perfect opportunity for you. Join us in bringing the excitement of Mission Raceway Park to a global audience and be an essential part of the motorsports legacy we are building.
Core Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and reach across various platforms.
• Create and curate engaging content, including graphics, videos, and written materials, aligned with the brand’s identity and values.
• Manage and grow our online community by fostering relationships with fans, sponsors, and partners.
• Monitor social media trends and competitor activities to identify opportunities for innovation and improvement.
• Collaborate with our internal team to ensure consistency in messaging and branding across all channels.
• Plan and execute marketing campaigns to promote events, drive attendance, and enhance overall brand visibility
• Analyze and report on the performance of social media campaigns, using data-driven insights to optimize strategies.
• Be the point of contact for our various vendor relationships, fostering collaborative partnerships and ensuring seamless communication to enhance our brand presence.
• Purposeful content creation for the various social channels, including Facebook, Instagram, TikTok, and [Additional Channel], with a keen understanding of each platform’s unique audience and trends.
• Utilize our email marketing channels effectively for track updates, newsletters, event recaps, and highlights, ensuring timely and engaging communication with our audience.
• Leverage our existing tools, such as live video streams, public relations initiatives, asset libraries, and race series partnerships, to strategically repurpose content. Maximize the potential of these resources to amplify our brand messaging and engage our community on multiple fronts.

Qualifications

• Proven experience in social media management and digital marketing, preferably in the sports or entertainment industry, backed by examples and portfolio pieces.
• Strong knowledge of various social media platforms, analytics tools, and emerging trends.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Self-starting attitude, with the ability to take charge and work independently with varying levels of pressure.
• Strong technical aptitude, including proficiency in social media analytics tools, content creation software, and a willingness to adapt to emerging technologies. The candidate should be comfortable navigating the technical landscape to optimize our digital presence effectively.
• Continued focus on education and staying abreast of trends in the ever-evolving social media landscape. A proactive approach to learning and integrating new features and functionalities from emerging social channels is essential. The ideal candidate should demonstrate a commitment to professional development, ensuring that our strategies remain innovative and aligned with industry best practices.
• Creative mindset with the ability to think outside the box and develop innovative marketing solutions.
• Willingness to be uncomfortable and unconventional. A self starter who relishes the opportunity to challenge the status quo.
• Familiarity with motorsports and a genuine passion for the racing culture is a plus.

Safety

• Demonstrate, promote, and ensure compliance with safe work processes and procedures, emphasizing a commitment to the safety of both team members and event participants. Prior experience or a strong awareness of safety protocols in a motorsports or similar environment is highly desirable.

Working Conditions

• The role involves a combination of indoor and outdoor work, encompassing various environments within the motorsports venue.
• Exposure to loud noise is expected, and the use of hearing protection is required to ensure a safe and comfortable working experience.
• Regular physical activities are part of the job, including standing, walking, and sitting. The role also requires the ability to kneel, bend, squat, push, pull, and reach both above and below the waist.
• This is a full-time position with occasional optional and/or mandatory additional hours required, particularly during events or peak periods. The candidate should be flexible and willing to adapt to the dynamic nature of the motorsports industry.

Position Details

• Salary: $65,000 - $80,000, depending on experience.
• Position Type: Full Time
• Benefits: Provided through the Mission Chamber of Commerce
• Vacation: 3 weeks per calendar year

Apply Now
Please email your resume, cover letter, case studies and any supporting portfolio documents to terence.sawtell@missionracewaypark.com.

Mission Raceway Park is an equal opportunity employer and welcomes candidates from all backgrounds to apply. The deadline for applications is December 15th, 2023. We look forward to reviewing your application and potentially welcoming you to our dynamic team!

Please no calls from recruiters or employment agencies. Mission Raceway Park does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, Mission Raceway Park will not consider or agree to payment of any referral compensation or recruiter fee.

Job Type: Full-time

Salary: $65,000.00-$80,000.00 per year

Benefits:

• Dental care
• Extended health care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Mission, BC V2V 4J5: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Do you have examples of your previous work?

Experience:

• Marketing: 2 years (preferred)

Work Location: In person