Market Specialist - South East Asia (Temporary Assignment: February 2022 – March 2023)

Reporting to the Manager, Regional Business Development South East Asia and collaborating with the Director, International Recruitment, the Market Specialist is responsible for research, market analysis, recruitment and partnership development internationally within prescribed region.

Under the direction of Manager, Regional Business Development South East Asia, the incumbent is responsible for increasing international student enrolment at the College by recruiting international students from overseas destinations as well as from within Canada. The Market Specialist is the spokesperson for Mohawk College to agents, ministry and government officials, international educators, parents and prospective students with the goal of increasing international student enrolment. The incumbent is required to have good knowledge of all College programs and curriculum updates, knowledge of foreign education systems and Canada immigration policies, as well as customer relationship management (CRM). The incumbent must be available to travel internationally for significant periods of time and to handle non-routine problems that arise. The incumbent is required to respond to urgent situations on weekends and evenings, as required, and to provide service and support to international students.

RESPONSIBILITIES:

The duties of this position will include, but are not limited to the following:

Recruitment and Marketing

• Under the direction of the Director, International Recruitment, the Market Specialist works independently in international markets conducting market analysis and implementing plans for marketing and recruitment specific to different regions of the world.
• The incumbent recruits both students to enroll in College programs and expands the College database of agents and educational consultants to work on behalf of increasing international students at Mohawk College. The incumbent conducts seminars and presentations at education fairs, schools and other venues; attends education fairs (trade shows) and maintains on-going communications with client groups to encourage an ongoing business relationship.
• The incumbent recommends and implements new advertising campaigns, promotional materials and has a sound knowledge of CRM and online/social media marketing.
• The incumbent advises students on program options and admission requirements, as well as all necessary steps from application to registration. The incumbent also provides information on living in Canada and in the GTHA, and helps with pre-orientation departure and arrival services.

Agent Management

• The incumbent negotiates terms of engagement, providing training to agents and their staff, and keeping the agent contacts engaged with our office through regular communication. The incumbent manages a strategy with all agents and school counsellors.
• The incumbent trains and guides these agents to increase the international applications to Mohawk programs.
• The incumbent must assess agent requests for agent partnerships and determine if the College would benefit from a business relationship with a particular agency and reviews partnerships regularly for professional and ethical conduct. Agents are recruited to act as representatives of the College in their respective regions and markets and are financially reimbursed for each student enrolled.
• Maintaining long-term relationships with existing agents and partners (academic and industry) globally. In collaboration with other members of the Mohawk team, the incumbent pro-actively negotiates with new agents and partners to increase Mohawk’s competitive market position.
• In collaboration with the Manager Marketing and Operations, the incumbent develops and maintains a database of agent contracts plus reviews and updates contract status as necessary.
• Working collaboratively and through the management team to coordinate support provided to external partners (e.g., familiarization trips, agent information packages, virtual student onboarding, social media campaigns).

Online Marketing

• The incumbent is responsible for the design and delivery communications and activities online using a CRM system and social media platforms, including delivering key messages and encouraging engagement from potential, current students and alumni in specific markets as well as assisting in the development of a social media strategy in collaboration with other members of the department.

Public Relations

• The incumbent is responsible for representing the College overseas as well as locally. This involves meetings with the Canadian diplomatic missions overseas as well and their target community in the Greater Toronto and Hamilton Area (GTHA). He/she may be in contact with government agencies as required when lobbying on behalf of the college.

QUALIFICATIONS:

The successful applicant must have:

• A minimum three (3) year College Diploma or University Degree
• Work experience in an admissions, marketing or recruitment department of a Canadian post-secondary institution is required. Some experience with international students, and/or international marketing and recruitment is also required. Experience with overseas travelling required.
• Five (5) years of experience in international marketing and recruitment in education and in working with educational consultants
• Three (3) years work experience in an Ontario Community College or Higher Education institution in a high demand client service environment
• Five (5) years work experience in a culturally diverse environment and working knowledge of the educational systems in overseas countries
• Experience with online marketing and the use of social media in marketing and recruiting
• Experience in partnership management and development in international environments
• Must have working knowledge of overseas educational systems and admissions
• Must demonstrate working knowledge of a CRM system, second language will be considered an asset to this position
• Excellent public relation skills and presentation skills
• Excellent knowledge of college programs and admission requirements
• Proficiency in Business Intelligence (BI) software such as Sales Force, Access or Cognos considered assets
• Proficiency in a Windows environment including Email, Word processing, Excel, and PowerPoint
• Excellent communication, problem solving skills and sound judgment are essential to this position
• Demonstrated commitment and understanding of human rights, equity, diversity and inclusion with the ability to communicate and work effectively inter-culturally with diverse groups of students, employees and the community
• Preferred second languages: Vietnamese, Thai, Bahasa and Tagalog.

This position is governed by the applicable legislation of the Province of Ontario. Successful candidates will be required to conduct work within Ontario and must be available to work on campus as required, and will be required to follow Mohawk College’s vaccination policy: https://www.mohawkcollege.ca/covid-19-coronavirus/mohawk-colleges-covid-19-vaccination-policy-statement

Mohawk College is strongly committed to diversity within its community and especially welcomes applications from racialized persons/persons of colour, women, Indigenous People of North America, persons with disabilities, LGBTQ persons, and others who may contribute to the further diversification of ideas.

Mohawk College thanks all applicants for their interest in employment; however, only those selected for interviews will be contacted.

Mohawk College is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes. Should you require accommodation through any stage of the recruitment process, please contact the HR Department at 905-575-2047.