Brand Strategist

Conteúdo do emprego

About you

If you live and breathe marketing, we need to talk! We’re looking for a flexible and versatile marketer who will be responsible for leading all marketing efforts and telling the story of our remarkable people, our innovative products and our industry leading solutions.

About this role

As our Brand Strategist, you will be responsible for developing, tracking and analyzing the performance of advertising campaigns, overseeing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools, social media marketing and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand / messaging through a wide range of online and offline marketing channels.

What you’ll be doing

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, etc.
• Produce valuable and engaging content for our website, and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
• Assist us in growing our offerings, including Accreon Health Cloud
• Have fun!

Essential Skills and Qualifications

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Pardot - Salesforce, NetInsight, WebTrends)
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent knowledge of Facebook, Twitter, Instagram, and other social media best practices
• Understanding of SEO, web traffic metrics and social media KPIs
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creativity
• Communication and writing skills
• Bachelor’s degree in Marketing or training with equivalent experience

A little bit about us

At Accreon, Inc., we’re using leading-edge technologies to provide our clients with top-level solutions. Our services range from full system development to managing complex hosted infrastructures in the cloud. We work with a diverse range of public and private sector interests.

We are strongly committed to creating a positive working environment for our employees, and we strive to give them opportunities to broaden their experience and constantly acquire leading-edge industry skills.

Become part of a unique culture that gives you the freedom to innovate, make decisions, achieve your full potential, and to chart your own career.

Work with Us

The Accreon, Inc. culture is one that promotes a healthy work/life balance. Our team of dynamic individuals are passionate about our community at home and abroad.

Some of our perks

• Competitive salary
• Bonus plan
• Excellent health benefits and RRSP package
• Flexible vacation plan
• Training, certification and mentorship to ensure you’re constantly learning
• Casual team environment with Friday Happy Hour.
• and many other perks

What you can expect from us

Build your career with us

It is an extraordinary time to be in business. As digital transformation continues to accelerate, Accreon is at the center of this change - supporting our clients’ digital journeys and offering our professionals exciting career opportunities.

At Accreon, our success comes from the talent and commitment of our professionals. As one team, we share the challenges and rewards that come from growing our company, which reinforces our culture of ownership. All of our professionals’ benefit from the value we collectively create.

Come join our team!

Learn more about Accreon at www.accreon.com

Accreon thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.

Equal Employment Opportunity

Accreon is firmly committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the company