National Marketing Manager - Buick

Job content

Job Description

The National Marketing Manager – Buick will lead Buick’s marketing strategies, collaborating regularly with their US counterparts as well as number of internal GMCC departments/divisions.

This role will work closely with and report to the Brand Director, Buick/GMC and will lead, mentor, and develop their Marketing Segment Manager.

Key Responsibilities

• Lead the Buick Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
• Develop strategic brand marketing plans that define the product, pricing, distribution and promotional strategy across the Buick Crossover and upcoming Electric Vehicle portfolio working collaboratively with the US marketing teams, and GMCC product planning, distribution and finance departments
• Work closely with the Buick-GMC Marketing Communications Team and support them with comprehensive marketing briefs
• Lead the monthly retail go-to-market strategies in support of RPM including competitive analysis and insights, product positioning and competitiveness, regional retail focus (product & pricing
• Lead the execution of flawless product launches through all product planning gates through in-market launch
• Develop inspiring and impactful training and promotional materials for field staff and dealer personnel (eg. Rallies, Conference Calls/Teams Meetings, Playbooks, VOD’s, etc)
  

Product Planning and Positioning

• Lead development of strong product packaging strategies that meet/exceed consumer needs while providing maximum value
• Develop pricing and incentive strategy that promotes profitable share growth for the brand
• Collaborate with Finance, Engineering, Distribution, CCA, and NA/Global colleagues, to ensure Canadian market needs are met in our products
• Understand and mobilize key knowledge and insights that will help market and sell our vehicles more effectively
• Act as marketing lead for GMCC product planning within Buick portfolio
  

Product Management

• Actively manage sales, market share, and residual values to ensure brand stays on track related to its objectives
• Identify issues and opportunities, and provide to management sound recommendations that effectively balance brand and enterprise goals
• Fully leverage enterprise data and key research (JD Power PIN) to develop marketing strategy and tactics
• Champion the products to ensure they are effectively promoted and serviced, by maintaining and leveraging productive relationships with CCA, Advertising team, Connected Customer Experience team, and PR/Product Comms team
• Run point on coordinating new vehicle launches, product war room sessions, and monthly sales reporting
  

Organizational Capacity

• Build strong, productive relationships with all marketing and GMCC functional counterparts, leveraging smart processes to drive efficiency
• Coach and develop Marketing Segment Manager, leveraging CAP, 1:1 meetings, Workday Tools, and ongoing feedback
• Demonstrate positive contributions to VSM and GMCC culture
  

Skills And Experience

• Dealing with ambiguity
• Leadership & Directing Others
• Analytical/Problem solving
• Planning and organizing
• Conflict Management
• Motivate others
• Managing and measuring work
• Communication – Oral/Written / Presentation skills
  

Preferred Skills And Experience

• Previous field sales experience considered an asset
• Pervious Brand / Advertising experience considered an asset
  

Education and Training

• University degree (Bachelor of Commerce / Business with major in Marketing or Advertising an asset)
  

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.