Marketing Manager

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MTY Group is looking for a Marketing Manager About us EXCELLENCE. DEDICATION. INNOVATION. These three principles have made MTY Food Group inc. one of the largest franchisors in Canada’s restaurant industry. MTY Group is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 40 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year. By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year. With over 7000 locations worldwide and the multitude of flavors of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day. Reporting to the Director of Marketing, the Marketing Manager will play an integral role in the planning and execution of marketing activities for 4 brands in the MTY Group family: Cultures, Villa Madina, Mr. Souvlaki and Vanellis. What we offer 6% vacation 5 mobile days Flexibility to work from home Employee Profit Sharing Plan with matching employer contributions Monthly company wide recognition awards with quarterly and yearly winners Casual business attire workplace Standard or extensive company health and dental plans Health spending account and Wellness spending account Employee Assistance program with access to a wide range of services from mental health to legal and financial coaching 2000$ reimbursement for professional designation costs or continuing education Key Responsibilities Grow & improve our digital presence Drive consistency across digital platforms including social channels, email marketing, web, and mobile app Increase discoverability on local search Build our brand loyalty programs to be a core sales driving tool Assist in planning and executing programs to build our loyalty database and achieve key growth targets Report regularly on results and create buy in with franchisees at the store level Grow & optimize e-commerce platforms Contribute to the development of strategic initiatives and annual marketing plans Lead the execution of national promotions Support our franchisees by planning and executing local store marketing About you Pro-active and takes initiative, leveraging and learning from the successes and challenges of each project/campaign A problem solver, using both data and creative thinking Excellent project management skills and can effectively manage multiple priorities Very strong English communication skills, both verbal and written On the pulse of social and digital trends Requirements Post-secondary degree in Marketing or Business and a minimum of 3-5 years of relevant marketing experience Experience working in the food industry or franchise environment an asset Experience managing digital/social marketing campaigns including SEO. Experience with Google Ads and Google Analytics considered a strong asset Experience managing paid ad campaigns on Facebook, Instagram and TikTok considered a strong asset Strong working knowledge of Microsoft Office Please note that any job offer will be conditional upon a background check, including a criminal record check