Marketing Director

Start.ca is seeking a dynamic, creative individual to lead our Marketing Team.The Director of Marketing leads our internal marketing team in delivering annual business plans, strategies, key initiatives, and portfolio objectives across all channels. This individual will work closely with our Executive Leadership Team and define strategies for growth and innovation. The ideal candidate will oversee creation, development and execution of our digital campaigns, product evolution, ecommerce experience and building optimized operational processes in a solutions-oriented, forward-thinking manor while inspiring their team and developing talent.

As a vital part of The Start.ca Team, the Director of Marketing is an engaging, energetic, and dedicated leader. They are skilled in designing positive and exciting marketing experiences for B2C and B2B that will then funnel into our world-class service company. They will bring an eye for detail and process, along with their passion for growing sales. This collaborative team member will demonstrate a strong sense of personal integrity with high emotional intelligence. Along with the responsibilities and requirements specific to this role, you are also expected to abide by and encourage Start’s Code of Conduct, helping to strengthen our trusting and positive work environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc.)

• Driving end to end digital marketing transformation by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables for B2B and B2C

• Consulting and delivering organization-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.)

• Mapping and implementing marketing and business strategies into architecture and technology strategy

• Providing strategic thinking, leadership and solution development across technologies & programs, including Analytics, personalization, customer data platforms (ex: HubSpot, Google Analytics), technology, testing and optimization, and ecommerce

• Engaging with business and technology leaders to understand strategy, articulate solution options, evaluating tradeoffs and influencing key decisions

• Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms

• Thinking strategically about business, marketing and technical challenges

• Creating and managing digital audiences in data management platforms/customer data platforms

• Rolling out complex data driven marketing campaigns

• Manage product portfolio and proactively identify key levers to positively impact P & L. Adjust strategy as necessary in order to achieve revenue, volume, and margin targets

• Development and management of advertising ad promotion plan and budget

• Oversee internal resources and external agencies tasked with creating effective content for Web sites, campaigns, trade shows and sales support

• Provide leadership, direction and mentoring to the marketing team

• Work in close partnership with Sales and Support Teams to identify market gaps and growth opportunities

• Develop exceptional cross functional relationships to ensure overall commitment to portfolio

MINIMUM QUALIFICATIONS

• 10+ years of relevant omni-channel marketing required, direct exposure to the internet service industry/technical support preferred

• 3+ years in a formal leadership role

• Bachelor’s degree required

• Proven success increasing revenue units YOY

• Experienced, innovative, collaborative, confident, and humble leader with demonstrated ability to manage and inspire a team of marketing professionals

• Demonstrated experience developing marketing campaigns across all media platforms

• Passionate about overall success of team members, with proven ability to coach, develop, and motivate

• Strong communicator: ability to effectively connect both verbally and in writing with customers and staff in a trusting and courteous manner

• Passion for building upon the friendliest ISP brand in the business

• Able to take action in an environment with competing priorities and ambiguity

• Strong self awareness and understanding of personal strengths

• High level of emotional intelligence, able to seek common ground and direction

• Strong attention to detail, time management, and organizational skills

• Able to work collaboratively with a variety of people at all levels within the organization to ensure effective communication and success of key initiatives.

Who is Start.ca?

We are a telecommunications company located in London, ON and we provide internet, television and phone solutions throughout Ontario. We are devoted to delivering a world class customer experience with each and every customer interaction. At Start.ca, we live by our core values: Friendly, Smart, Honest, Reliable, Forward and Involved. We have a dynamic, reputable, and FUN company culture - it’s what brings our employees here and keeps them here. As we grow, we want our employees to grow with us through our career advancement opportunities and continuous professional development.

Diversity is important to us, and we believe our differences make us a better company. Our differences help us to be innovative, with new attitudes, new processes, and new solutions to difficult problems. We respect our differences, and this respect is shared throughout our culture.