Marketing & Communications Specialist

Job content

JOB DESCRIPTION

POSITION: Marketing & Communications Specialist

MAIN FUNCTION: This position will involve working collaboratively with the entire BGC
Durham team in order to create a detailed communication plan, including a social media strategy, marketing plan and brand awareness campaign. The communication plan will include elements from all portfolios within the organization and help to increase the BGC Durham website, social media, and communication deliverables.

REPORTS TO: Executive Director

DUTIES:

1. Annually create and implement a detailed Communication Plan and Marketing Plan
for BGC Durham, including budget allocation

2. Prepare a Social Media Strategy with a calendar of timelines
3. Create a Brand Awareness campaign to increase BGC D presence in the community
4. Design and implement an Alumni Campaign to engage and celebrate BGC Durham

Alumni
5. Connect with BGC Durham staff to generate content for Social Media posts, creating appropriate and timely social media posts to complement Club activities
6. Monitor and evaluate all marketing and communication activities and recommend strategies for improvement and growth
7. Create and distribute hashtags and tag lines for all programs and events.
8. Work collaboratively with BGC Durham staff in the creation of the Annual Report
9. Assist with the planning and execution of the Annual General Meeting
10. Visit After-School Program locations and special events for photo opportunities
11. Create a detailed repository for photos and testimonials
12. Manage the media-related events
13. Using creative designs, update and maintain BGC including emergency updates
14. Monitor website traffic and sources to optimize web presence and search engine optimization
15. Provide support in creating promotional materials, and media relations for marketing and fundraising initiatives and campaigns
16. Support BGC Durham staff with the writing of grants and grant reporting
17. Work collaboratively with the Resource Development team in the creation of promotional materials and investor recognition

Position Description: Marketing & Communications Specialist (January 2023) 1

18. Create and maintain a calendar of events and promote accordingly
19. Create online for registrations for Programs and Aquatic teams
20. Conduct and analyze yearly staff satisfaction surveys
21. Compile information to send a weekly update to full-time staff
22. Organize a minimum of 2 BGC Durham merchandise orders each year
23. Manage all job postings and track applications
24. Other duties as assigned

WORKING CONDITIONS:
- 35 hours per week
- Field work required for photos at BGC Durham school locations and special events throughout Durham Region
- Occasional evenings and weekend work required as necessary

- Infrequent travel to attend Club activities, conferences, and events as deemed necessary

EMPLOYMENT REQUIREMENTS:

- Post-Secondary education in Communications, Marketing or related field Related work experience may also be considered in lieu of education

- Experience with successful Social Media communication
- , access to own vehicle, and clean driving abstract
- Current Police Records Check including a Vulnerable Sector Search
- Exceptional communication skills
- Strong graphic design capability
- Highly innovative and creative
- Demonstrate a high level of attention to detail while also looking at the big picture
- Ability to create templates for posters, tickets, Power Point presentations, newsletters, etc.
- High degree of proficiency in Microsoft Office, Adobe, Canva, and other graphic design programs
- Proficient on all Social Media platforms (Facebook, Twitter, Instagram, YouTube, etc.)
- Expertise in data analysis and reporting
- Ability to work on several tasks simultaneously and respond to deadlines
- Ability to work collaboratively with all BGC Durham staff and stakeholders

Position Description: Marketing & Communications Specialist (January 2023) 2

Job Types: Full-time, Permanent

Salary: $44,290.00 per year

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

COVID-19 considerations:
No COVID-19 restrictions currently in place.

Ability to commute/relocate:

• Oshawa, ON: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 1 year (preferred)

Speak with the employer
+91 9057285121
Application deadline: 2023-01-31
Expected start date: 2023-02-20