Manager, Specialty Leasing

Job content

Role Summary

The Specialty Leasing Manager primary responsibility is to create miscellaneous revenue for the Centre while ensuring business activity in keeping with the Centre’s brand identity. The positions responsibilities include revenue generating advertising, media and sponsorships, leasing temporary spaces, common areas, in line temporary locations, as well as strategic marketing and promotions generating traffic for the centre. This individual is passionate with regard to quality design and merchandising standards.

Role Responsibilities

• Lease and prospect for temporary space for kiosk/carts, common area, in-line locations, temporary storage space, branded sponsorship and other sources of miscellaneous income including media and vending
• Develop new and innovative ways to increase revenue for the Centre while maintaining high standards of presentation and service
• Responsible for the Centre’s branding and marketing strategy in all areas; including advertising, events, charitable and community endeavors
• Coordinate and execute events and programs successfully using an assigned budget & ensuring accuracy and integrity in each program (Marketing and Specialty Leasing)
• Coordinate and execute Centre marketing materials, displays and promotion installations
• Maintain a robust database of clients, vendors and new contacts to be used for generating business relationships
• Represent the Centre in the community in order to build external relationships
• Establish open and constant communication with all Tenants
• Negotiate lease rates with potential vendors
• Develop and effectively manage the Centre’s Specialty Leasing and Marketing budgets, including resolving discrepancies in a timely and efficient manner, monitoring revenue and expenses, allocation of funds and coding invoices
• Foster communication and relationships with the Leasing department, customers, tenants, corporate head offices, suppliers, staff and co-workers
• Remain well informed of recent developments in permanent Leasing and how it may impact the Specialty Leasing Program and the Centre
• Remain abreast of Specialty Leasing concepts, kiosk design and innovative trends through analyzing and reviewing data
• Work with licensees on the merchandising and operations of the licensed areas to ensure quality presentation of their product and service professionalism.
• Partner with IT and Management to develop and maintain the Centre’s website and social networking programs (i.e. Facebook, Twitter, Instagram, Pinterest etc.) by ensuring property, tenant and event details are current and accurate
• Research the market area and develop market data working with Director of Retail Strategy and Initiatives, local and national sources, and trade publications to respond to developments in marketing
• Monitor and report on marketing initiatives, including the gift card program and social media KPI’s
• Organize meetings with clients and suppliers to establish good relationships
• Review Primaris research such as traffic counters and intercept studies, in order to stay current with the marketplace
• Assist with media and advertising contract negotiations
• Ability to work longer hours during special events and seasonal peaks (weekends, holiday hours)
• Other duties as assigned

Required Qualifications

Formal Education and/or Certifications

· Bachelor’s Degree or College Diploma in Marketing, Advertising, Business or related field is considered an asset

· Marketing I or II from ICSC an asset

· SLD and/or CMD considered an asset

· Use of Photoshop, Canva, or other graphic illustrator programs required

· Public Relations considered an asset

Years of Experience

· Minimum 5 years’ experience in strategic marketing, event management, sales, sponsorship, retail leasing or related area/ experience

· Retail management experience an asset

Specialized knowledge, skills and abilities

· Strong understanding of leasing

· Knowledge of retail management, marketing, and advertising with working knowledge of the media industry

· Excellent Microsoft Office skills, specifically PowerPoint & Excel

· Excellent interpersonal, communication, sales and negotiation skills with the ability to use tact and diplomacy

· Creative approach in both new tenancy and marketing initiatives with the ability to identify and roll out innovative solutions to generate new experiences for Tenants and consumers

· Willingness to usher in change and embrace new practices in a fast-paced and changing environment

· Experience in budget management

· Working knowledge of digital graphic programs/ software (Adobe Suite, Photoshop, Canva, etc.) in addition to Microsoft Office (Word, Excel, PowerPoint, etc.)

· Self-starter

· Conflict resolution skills

· Negotiation skills

· Flexibility to work a varied schedule including some weekends and evenings; must be able to travel when required

Competencies

· Communicate clearly, concisely, professionally and convey active listening and openness

· Build positive relationships and demonstrate commitment, effort and a "take charge" attitude

· Produce accurate work with attention to detail and consistently meet deadlines

· Take ownership for actions, accept constructive criticism and make the necessary changes to behavior

· Overcome obstacles to get the job done, identify problems and recommend solutions

· See change positively and adapt quickly to change in work requirements

· Embrace change and support new initiatives, anticipate and analyze issues in order to understand the future impact of actions and make sound decisions

Values

· Respect: Value diverse perspectives, experiences and talents; treat others the way you would want to be treated

· Empowerment: Use the means provided to carry out responsibilities to the best of your ability and to implement creative ideas

· Integrity: Do the right thing, deliver on commitments and admit mistakes

· Teamwork: Work together as one team toward common goals

· Accountability: Hold yourself and others accountable for decisions and results

If your background matches the qualifications listed above and you are looking for an opportunity with a dynamic team, please submit your resume in confidence to careers@primarisreit.com.

Please note that we thank all who apply however only candidates considered for an interview will be contacted.

Primaris is committed to accessibility for persons with disabilities in the course of employment, including in recruitment and hiring. If, as a result of a disability, you require accommodation in order to apply for this role and/or participate in the recruitment process, please contact careers@primarisreit.com.