Manager, Retail Lead Newcomers

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Manager, Retail Lead New to Canada

Come play a key role in building the future of Channel Marketing Agile. Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins!

At Rogers we are committed to creating and growing teams that are, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Collectively, we touch 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace.

Are you up for the challenge and the fun?? If so, consider the following opportunity!

We’re looking for a…Manager, Retail Lead New to Canada

If you are passionate about work that challenge the status. You have the motivation to take our products to the next level and drive operational excellence. Driven in developing strategies that will increase margins, grow revenue, and reduce churn. This position is for you! You will be accountable for delivering the work that will drive Agile Marketing squad KPIs for churn reduction, base ARPU growth and increasing digital adoption with a balanced view between the front line and business.

What you will do…

• Support from a retail lense, the New to Canada Business Agile Marketing squad
• Work within a cross-functional team to implement programs that focus primarily on acquisition of newcomers during the early stages of their journey to Canada
• Responsible for developing/executing programs that deliver on key KPIs including incremental share of Newcomers and acquisition targets across all 3 Wireless Brands and Connected Home

Enabler:

• Supports Test/Campaign Lead
• Provides a deep understanding of the customers’ journey in retail
• Determine best course of action to launch tests in retail with minimal impact to other programs/initiatives & frontline mindshare
• Support with test sizing, managing change, readiness plans and implementation/delivery support as required
• Provide feedback and analysis on key traffic drivers to provide areas of focus for driving adoption of new Canadian residents to our product suite

Test & Campaign Lead:

• Single point of contact for all retail related activities and questions
• Has end-to-end accountability of delivering customer value in sprint cycles
• Provide insight on retail process and propose test ideas
• Own and lead retail tests end to end from defining the hypothesis to estimating the impact to identifying the audience size to creating a test brief to execution
• Collaborates with members inside & outside of squad to lead and complete assigned tests
• Develops ad-hoc programs or recommendations with others in or out-of-squad in response to market conditions

Key Projects:

• Develop acquisition and save gate strategy focusing on key insights from the front line post new platform development
• Developing a deep understanding of the immigration system and key demographics of Canada, and their key business drivers

What you will bring…

• University or College degree, preferably in Business and/or related field
• At least 5+ years of experience of Marketing/Brand/Pricing and telecom market experience
• Exceptional sales and customer orientation, collaboration, adaptability, and initiative experience
• Data-driven and analytical, able to assess and understand how to leverage and summarize data to improve strategies and performance.
• Strong business acumen
• Exceptional communication skills, with high competence to lead presentations.
• Ability to present information and build relationships at all levels of management
• Ability to sell ideas/concepts to others through logical and persuasive arguments
• Self-starter with proven track record of being detailed oriented
• Highly adaptive demeanor and willingness to be flexible to changing environments and priorities
• Knowledge of telecommunications industry an asset

Here’s what you can expect in return:

• A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
• A manager who deeply cares about your development and long-term career at Rogers
• A team that trusts and wants to win together
• Smart and accomplished colleagues who are focused on both the “what” and the “how”
• Flexibility to work from home even after the pandemic ends
• Your choice of hardware and software (iPhone or Android/Mac or PC etc.)

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
Experience or knowledge of the immigration process to Canada an asset
Not from the city? No problem! Rogers invites candidates to apply no matter where you are located as you will be working remotely

• Our people are at the heart of our success
• Our customers come first. They inspire everything we do
• We do what’s right, each and every day
• We believe in the power of new ideas
• We work as one team, with one vision
• We give back to our communities and protect our environment