Manager, Media Marketing

Job content

About Oilers Entertainment Group:
Oilers Entertainment Group (OEG) delivers leading sports, entertainment and other special event programming to fans and patrons in Canada and the United States. OEG owns the five-time Stanley Cup Champion Edmonton Oilers, the WHL’s three-time Memorial Cup Champion Edmonton Oil Kings, the AHL’s Bakersfield Condors and operates Rogers Place, the new home of the Oilers and Oil Kings, located in ICE District, Canada’s largest mixed-used sports and entertainment development. OEG also owns and operates one of Canada’s most accomplished television, event and brand-promotion companies and has a significant stake in Hollywood production company Silver Pictures Entertainment. For additional information, visit www.rogersplace.com
Role Summary:
The Manager, Media Marketing leads the development and execution of marketing campaigns in support of all ticketing products for Oilers Entertainment Group and its affiliate franchises. As a key member of the Marketing Team, they build effective working relationships to stakeholders and leverage both internal and external resources to deliver on campaign objectives. They are responsible for the screening, briefing, planning, implementation, and tracking of all projects and campaigns related to ticket and premium product sales, with a focus on digital marketing in support of single-game sales and membership lead generation.
Core Responsibilities and Duties:

• Marketing Campaign Management: Lead budgeting, planning, production, and execution of all ticket sales and retention campaigns, relying on data-driven insights and performance marketing.
• Product Development: Using research and data, develop clearly defined product verticals catered to target market segments to maximize sell-through.
• Research: Analyze opportunities within the marketplace and target growth segments to foster consumer engagement and lead generation.
• Defining Success: Work with key stakeholders in the Sales and Marketing teams to define success, establish campaign scope, and set timelines.
• Leveraging Research & Analytics: Use both in-house and external resources to identify audiences and engagement drivers that lead to successful campaigns and oversee reporting to optimize campaign performance.
• Marketing Plan Development: Building marketing plans that deliver on campaign objectives (e.g. content, message, channel mix, etc.)
• Project Management: Use best practices like workback schedules, RACI charts and project charters to ensure your campaigns and supporting collateral are delivered on time, within budget, and at the required level of quality.
• Brief Development: Liaise with in-house Digital Media, Event Presentation, Creative and Digital Marketing teams to build strategic, informed, compelling briefs that will deliver desired marketing outcomes (e.g. lead generation, market awareness, etc.)
• Brand Standards: Ensure all campaign touchpoints for fans are in accordance with overall brand standards.
• Approvals: Lead the project approvals process ensuring final sign-off is received in an efficient manner and facilitate revisions as necessary.
• Go-to-Market Execution: Facilitate market execution of campaign elements via internal & external channel owners (e.g. Digital marketing, TV, radio, OOH, print, PR, email, etc.)
• Reporting & Analysis: Evaluate project outcomes based on established key performance indicators and note learnings and future opportunities.
• Wrap Reports & Analysis: Conduct post-mortem analysis of successes, lessons learned, and new opportunities.

Other Responsibilities:

• Marketing Process Leadership: Champion the marketing process in all of your touchpoints around the company; educating stakeholders on process steps, key functions, and roles and responsibilities as required.
• Corporate Marketing Plan: Support the Marketing Leadership team with the development of the annual corporate marketing plan supporting marketing initiatives for OEG and its three major franchises (Oilers, Oil Kings, Bakersfield Condors)
• Project Tracking: Actively participate in regular team meetings to ensure campaigns and projects and teams are on track with corporate marketing plan, are well-coordinated with other initiatives, and that any risks, issues, or conflicts are collaboratively managed.
• Vendor Relationships: Negotiate, track and manage relationships with third-party vendors (both paid and contra) and seek ways to open new channels for the marketing team to reach their target audiences.
• Leadership Support: Support the Vice President, Marketing when required; including reporting, corporate presentations, and other duties as required to support Leadership Team initiatives.
• Innovation: Constantly search for ways to innovate and enhance our products, campaigns, and processes.

Who You Are:

• You’re a positive person who seeks to bring solutions to the team
• You’re a self-starter that is excited by autonomy and has a relentless drive to exceed expectations
• You have a track-record of data-driven decision-making and believe in a strategic discipline to optimize results, efficiency, resonance
• You’re open-minded, can handle a bit of chaos in your day, and don’t mind adjusting on the fly
• You believe in a team-first mentality and you thrive in a collaborative, egoless environment
• You’re organized, have a keen eye for detail, and incredible time management skills
• You have a talent for building great working relationships at all levels within an organization
• You have excellent verbal and written communication skills

Education, Experience and Skills:

• A post-secondary degree or diploma from a recognized institution in a related field or an equivalent combination of education and experience
• 3 – 5 years’ experience managing the development and execution of major omnichannel marketing campaigns that use both digital and traditional channels
• Background in product marketing, and using first-party data to generate actionable insights that drive sales
• Solid knowledge of digital marketing (social media, display, SEM, etc.) and experience developing and directing digital-heavy campaigns
• Experience managing the development and execution of marketing assets utilizing in-house creative and content resources
• Solid brand and sports/entertainment industry knowledge
• Proven ability to make critical decisions independently without supervision
• Experience prioritizing the use of limited resources and communicating decisions effectively to stakeholders
• Track record of building strong working relationships through effective communication, managing expectations, and conflict management
• Basic proficiency with design tools and basic knowledge of HTML/WordPres, and have experience working within a CMS
• Experience developing and managing campaigns/projects using project management software (e.g. Wrike, Outfront, etc.)
• Experience developing reports and presenting on a regular basis to senior executives
• Ability to work evenings and weekends as required by event/promotions schedule

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Next Steps: *
Only those moving forward in the process will be contacted.
Successful applicants must provide proof of full COVID-19 vaccination.

Experience
Preferred

• 4

Job Type: Full-time