Manager, Marketing and Communication (Petline Insurance)

Manager, Marketing and Communication (Petline Insurance)

LOVE WHAT YOU DO

Work is a big part of our lives, so it makes sense to choose a company that offers truly rewarding work. At Economical Insurance®, your contributions, creativity, and energy won’t go to waste. Our passionate culture and pioneering mentality infuse everything we do, which is why our one-million-plus policyholders know we’ll protect their homes, businesses, farms, cars, and pets like they’re our own.

We’re not afraid to see how far we can push the envelope to make insurance better. Our family of companies includes Sonnet, the only Canadian home and auto insurer offering a fully online buying experience, and Petline, the largest Canadian pet insurance company. We’re also preparing to become a publicly traded company, a once-in-a-lifetime career opportunity for everyone who joins our team.

If you’re looking for a company that takes care of its people — and its customers — and has a track record of doing big things, get ready to love it here.

Reporting to the AVP, Petline Operations, the Manager, Marketing and Communication is responsible for developing integrated marketing and communication programs and campaigns that drive brand awareness and support business growth objectives across our portfolio of pet insurance brands. Your exceptional ability to plan and oversee the delivery of programs and campaigns in a high-volume, quick-turnaround environment will directly influence our success. Equally as strong, your energy and enthusiasm will have internal and external teams rallying together toward a common goal. As a seasoned marketer, this role is the perfect fit if you have a passion for consumer insights, digital marketing, creating strong relationships, and inspiring breakthrough marketing and communication campaigns for all our stakeholders.

What can you expect in this role?

• Develop and oversee the overall marketing strategy and campaign/creative direction for our portfolio of pet insurance brands on a quarterly/annual basis.
• Research and provide recommendations on new marketing/creative/digital tactics that will help to increase lead generation, including more focus on measurable tactics such as social media, video, email and geo targeting.
• Develop new marketing programs and campaigns that support targeted segments across our portfolio of pet insurance brands.
• Drive enablement efforts that will arm our sales and business development teams with the collateral and tools they need to increase demand and accelerate pipeline
• Contribute to business development initiatives by actively meeting with business development and territory managers to present brand and demand generation campaigns and ideas, determine effective communication channels, develop targeted programs that will drive increased response rates, and prioritize implementation plans
• Manage relationships and day-to-day project tasks with internal and external marketing resources — from strategy and planning, concept development, campaign execution and through to reporting and postmortems.
• Defining the scope of projects in collaboration with senior management and business stakeholders and ensuring scope changes are logged, estimated, reviewed, approved, and incorporated accordingly into project deliverables and plans.
• Track the effectiveness of programs by measuring and reporting on key performance indicators
• Lead, coach and motivate your marketing, communication, social, design and digital team members to produce best in class omni-channel experiences and create alignment and synergy with the web application development team for web delivery
• Working with management team to establish marketing and communication goals and operational plans to achieve growth targets and customer-focused metrics.

What do you bring to the role?

• University degree or college diploma in business, marketing, communications, or related field
• Minimum 7 years of progressive professional experience in a marketing environment and 3 years of leadership with a proven ability to inspire and motivate your team.
• Expert knowledge in communication planning, multi-channel marketing including digital advertising, media, web, social, email, and other digital or physical promotion strategies
• Strong promotional copywriting and editing skills
• Experience developing and presenting ideas and plans persuasively to key stakeholders and senior management
• Experience managing external vendors and internal resources
• Exposure to the insurance industry is an asset but not required
• You’re a brilliant marketer whose creativity and passion inspires those around you
• You’re a motivated project manager who can negotiate with impact and tact
• You’re equally excited about pitching new ideas as you are about executing defined tactics
• You’re successful at what you do because you rely on data to influence your decisions
• You’re as excited about developing the “big idea” as you are about defining roles, budgets, and timelines
• You’re relationship-focused and you thrive in a team environment
• You’re very organized, resourceful, and have impeccable attention to detail
• You’re effective and calm when working under pressure
• You’re professional, friendly, and courteous — bonus points for a good sense of humour
• You have an avid interest in marketing communication strategy and digital marketing and you keep up with industry news and trends
• You have exceptional written and verbal communication skills
• You’re always open to learning and expanding your skills

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it.

We offer:

• Competitive salaries, with potential for an annual raise and bonus
• Pension and savings programs, with company-matched RRSP contributions
• Generous time away, including vacation and personal needs days
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Two annual wellness campaigns — participants earn up to $300 each year to spend on almost anything supporting health and work-life balance (think things like spa days, daycare, pet grooming)
• An unlimited employee referral bonus program
• Flexible work schedule
• Discounts on products and services

HOW TO APPLY

To complete the online application process, you’ll need to upload your resume and cover letter in one document. The posting will close at midnight on the deadline date; in order to successfully apply, please ensure your application is submitted by 11:59 p.m. the day before the deadline.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: hrsharedservices@economical.com.

Visit economical.com to learn more about us and what we’re up to.