Manager, CRM, Loyalty & Email Marketing

Job Title: Manager, CRM, Loyalty & Email Marketing

Department:

Looking to unbox your full potential? STEP UP with the ALDO GROUP.

WE’RE ON A JOURNEY TO CREATE A WORLD OF LOVE, CONFIDENCE AND BELONGING

The ALDO Group has been on this journey for over 50 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness.

The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability.#WeAreALDO

STEP UP EXPERIENCE

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Summer Fridays (because Summer is for fun)
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Subsidized cafeteria & daycare
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Sick days
• Attractive total compensation!

YOUR ROLE

Reporting to the Digital Marketing & eCommerce Director, the CRM, Loyalty & Email Marketing Manager will play a key role in the development and implementation of comprehensive CRM strategies geared towards enhancing customer engagement, retention, and brand loyalty across all customer touchpoints.

The ideal candidate is an innovative thinker with a customer-first mindset and a proven track record in using advanced analytics and customer insights to drive successful CRM & email marketing strategies.

Email Marketing & CRM

Drive increased effectiveness of communications using a data-driven approach to optimize and continuously improve contact strategy.

Oversee the development, implementation, and refinement of focused email marketing initiatives designed to captivate audiences and boost revenue generation.

Lead the development and implementation of innovative CRM/data-driven marketing strategies, leveraging personalized offers and deep customer insights to enhance customer engagement and loyalty.

Stay updated with industry trends, emerging technologies, and best practices in CRM and email marketing to ensure our strategies remain cutting-edge.

Loyalty Program Management

Lead, grow, and manage the ALDO Crew Loyalty Program to build customer brand loyalty, retention, and growth for the business.

Drive sales, profit, and lifetime value by developing a strategy that rewards and engages our best customers.

Develop promotional strategy and program of personalized offers to improve customer engagement and value perception for loyalty members.

Data & Analytics

Utilise advanced analytics to segment customer data effectively and tailor marketing efforts to individual needs and preferences.

Oversee the day-to-day management of email and SMS marketing activities to ensure steady implementation and achieve the best possible outcomes.

Conduct deep-dive analysis into customer behaviour, preferences, and feedback to inform strategies and improve customer engagement.

Oversee and monitor the performance of automated and email marketing campaigns, using insights to drive continuous improvement and innovation.

Challenge the status quo by consistently identifying areas for improvement, diagnosing issues, and working to resolve them.

DO YOU HAVE THE PROFILE WE’RE LOOKING FOR?

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• 3+ years experience with CRM marketing, in traditional and digital, email, mobile and social media channels, in the e-commerce sector.
• Proven experience successfully driving digital customer experience across email campaigns, loyalty programs and/or digital platforms.
• Proficiency in email marketing platforms, and data analysis tools
• Exceptional analytical skills, with the ability to translate complex data into actionable insights and strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and with stakeholders at all levels.
• Strategic thinker with the ability to translate vision into actionable plans.

Don’t wait any longer: STEP UP with us. We want to meet you!

WANT TO KNOW MORE ABOUT US? HERE ARE SOME FUN FACTS.

Present in more than 100 countries, the ALDO Group has established itself with strong brands:

ALDO/ALDO Accessories, Call it Spring and Globo. Guided every day by its purpose “A journey to create a world of love, trust and belonging”, the organization is simply unique. What makes our culture so one of a kind is our people’s passion for innovation, excellence, craftsmanship, entrepreneurship and diversity, as well as their empathy and friendliness. In addition, our associates all have an insatiable curiosity!

Job Requirements: