The Bay | Manager, Brand Marketing

job description

About The Bay:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

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Day in the Life:

In this critical role at The Bay, a Marketing Manager is a strategic, results-driven marketer with a passion for bringing style and quality to consumers every day. In partnership with the Sr. Brand Manager, the Marketing Manager brings our private label long-term strategy to life executing in-year campaigns with excellence in a fast-paced and quickly transforming Omni channel retail environment.

You are responsible for implementing and executing strategic marketing plans for The Bay’s private labels including the launch of an exciting new fashion brand across Canada. With a strong understanding of the consumer, you will develop seasonal strategies and initiatives aligned to the master brand vision, with the goal to build awareness and drive our private label business. Through collaboration with key brand and business partners you leverage the go-to -market process ensuring the brand makes relevant connections with consumers. You are proficient in writing effective creative briefs for campaigns and marketing initiatives to turn innovative plans into strong results and deliver on brand objectives & KPIs. Additionally, you have a passion for creating digital media campaigns and can effectively develop and analyze a media plan with support from agency partners. You will track and optimize plans in-flight to change as necessary with robust post campaign evaluation and learnings to continually improve.

This role will actively support our DE&I framework by identifying opportunities to increase the diversity of our products and brands. They will lead with inclusion to nurture our OneTeam culture by removing barriers for our Associates and communities.

What You Will Do:

• Partner with the Sr. Brand Manager to drive brand vision and strategy for The Bay’s private labels including detailed annual and seasonal brand plan
• Lead brand process seasonally including integrated strategic brief development for creative and media stakeholders including clear desired results
• Collaborates with internal and external stakeholders on business development and strategy driving profitable growth
• Along with the Sr. Brand Manager, leverage external and internal agency relationships to drive game- changing creative executions that re-imagine our private labels while complementing The Bay master brand
• Uses consumer, market, cultural & competitive insights to drive the brand plans & KPIS
• through an integrated approach execute campaigns, content and activations seasonally and always-on for private label brands
• Presents strategy & concepts to leaders across the marketing organization and cross-functionally to drive shared understanding and direction

What You Will Need:

• 4+ years of experience in a leading marketing role, with proven experience in developing and bringing integrated campaigns to life.
• Strong understanding and a passion for the fashion industry, brands and products
• Proven collaborator across brand and business teams to deliver results
• Canadian retail marketplace knowledge focused on omnichannel brands and retailers
• Innovative thinking - looking for new and better ways to connect with consumers
• Deep experience leading creative process with both internal and external creative teams
• Ability to create and evaluate effective media plans driving key results

Who You Are:

• Led by a consumer first mindset, continually seeking to better connect and serve them.
• A natural communicator with exceptional presentation skills and the ability to communicate clearly and effectively to stakeholders both internally and externally.
• A results oriented marketer who knows how to get things done.
• Comfortable in digital retail space, experience driving success in on-line business.
• A curious marketer, driving learning from the outside in.
• Excellent relationship manager, skilled at navigating a highly matrixed organization.
• Go to market expertise, proven success in bringing new products or brands to market.
• Comfortable working through ambiguity, in a fast-paced environment.
• A self-starter with tenacity and a predisposition to action.
• Experienced developer of integrated campaign strategy & execution.
• Able to influence across all levels of the organization, including executives.

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

#LI-Hybrid

Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.