The Bay | Copywriter, Vendor Media & Partnerships

job description

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

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Reporting into the Content Lead – Vendor Media & Partnerships, the Copywriter – Vendor Media & Partnerships is an integral part of the Creative team, creating compelling content, stories and advertising work for vendor partners who are connecting their brand with The Bay’s audience. The successful candidate must be equal parts writer, editor, storyteller, and ideas-haver, with exceptional organizational skills and the communication skills to transform ideas into engaging content. The Copywriter – Vendor Media & Partnerships has a strong sense of brand tone, a passion for purpose-driven storytelling, and an eye for detail. This person is interested in retail and its changing landscape, and knows how to tell branded stories in an authentic and engaging way.

The ideal candidate possesses confidence without the ego. You are organized. You take ownership. You deliver.

This role will actively support our DE&I framework by identifying opportunities to increase the diversity of our products and brands. They will lead with inclusion to nurture our OneTeam culture by removing barriers for our Associates and communities.

What You Will Do:

• Work with our vendor media partnerships team and our graphic designers and content lead to interpret briefs and craft compelling copy that speaks in The Bay’s voice while achieving the objectives of our partners.
• Write purposeful, consumer-led copy across site, email, social media and print with a masterful sense of tone to engage relevant audiences.
• Champion brand expression and tone of voice while maintaining consistencies in copywriting.
• Develop proactive ideas and innovative creative solutions that address brand and business goals.
• Keep an eye on the branded content landscape to identify best-in-class work and inform how we execute our work.
• Present concepts to project stakeholders and creative leaders with clarity and conviction.
• Bring style, culture and trend inspiration to the team.

What You Will Need:

• 2+ years experience as a copywriter for an agency or in-house creative team.
• A compelling portfolio that elevates a brand’s creative experience.
• The ability to distill information into engaging stories that are executable.
• Work that proves you can think big and optimize based on channel (and your book proves that).
• The capacity to thrive in a team environment and play well with others in a fast-paced and ever-changing environment.
• Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects.
• The ability to clearly and articulately present and explain your rationale for creative work.
• Great taste and an eye on relevant trends within the industry. Experience with SEO integration is beneficial.

Who You Are:

• A curious, critical thinker and big ideas person who can be depended on for a unique perspective.
• An inspiring team player who exudes enthusiasm and a can-do attitude while pursuing goals relentlessly.
• Someone who thrives in a fast-paced, ever-changing environment and is eager to work within and help develop new creative processes to drive the brand forward.
• A master of brand tone and voice across all platforms.
• A natural communicator with exceptional presentation skills.
• Fluent in digital best practices and content trends.
• Passionate about transforming an iconic Canadian brand.

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.