Specialist, Email Marketing

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Description

At Lowe’s Canada, over 26,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 470 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our Lowe’s, RONA, Reno-Depot, and Dick’s Lumber banners are always looking for dedicated employees to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So if you’re looking to do what you love, and to grow and evolve within our family—one of the best employers in Canada according to a recent Forbes survey—we could be perfect for each other.

Your Role

• Responsable for the email briefs for design & integration ;
• Responsable for email marketing campaigns coordination;
• Responsable for the email marketing calendar plan;
• Manage Emails regionalisation & segmentation;
• Coordinate integration and QA; including approvals by different teams;
• Responsable for performing email tests: validate all links, legals, subject lines and others.
• Coordinate external departments demands for email visibilities ( marketing initiatives that might require emails visibility)
• Execute A/B and multivariate tests across marketing channels to optimize campaign performance (e.g. dynamic/static content, subject lines, deployment times, promotional offers, predictive models);
• Create segmentations and audience targeting;
• Monitor and report on key metrics, such as OR, CTOR and CRV, understanding root causes of changes in performance, and recommend responsive strategies and tactics;
• Ensure compliance with CASL (Canada) and CAN-SPAM (US) legislation, customer data/access policies and corporate privacy policies.
• Highly detail-oriented analytical approach: you are the person who naturally notices flaws in everything and who can suggest ways to improve
  

Requirements

The qualifications we are looking for :

University degree in marketing or communications, or equivalent work experience or diploma;

3 to 5 years of experience in email marketing communications and relationship marketing;

Experience working with an email deployment platform (Salesforce Marketing Cloud an asset); Managing Email Calendar and Email segmentation

Ability to work with different groups of in-house and external colleagues, including vendors, consultants, designers, and developers;

Good understanding of the needs and behaviours of web users as well as current web trends;

Experience using Google Analytics, Salesforce is a plus

High proficiency in Microsoft Excel required

Critical thinking regarding new projects and requests from internal clients;

Ability to manage priorities, and planning, organising and follow-up skills;

Ability to look at the big picture, analytical and summarizing skills, attention to detail, and inquisitiveness;

Dynamic personality, initiative and a strong learning ability;

Ability to work under pressure, discipline, and meticulousness;

Your Benefits Of Working For Lowe’s Canada

By joining the Lowe’s Canada family, you’ll enjoy many benefits, such as:

• A fitness centre, sports activities, and showers
• A childcare centre that can accommodate up to 78 children
• A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as Starbucks and Tim Hortons coffee stations
• Exclusive employee discounts, plus a 10% discount on store merchandise (at all Lowe’s Canada locations)
• Benefits: retirement savings plan, annual bonuses, stock purchase plan, student incentive program, etc.
• Flexible hours and remote working
• Electric car charging stations
• Career growth opportunities within the company
• An inclusive and safe working environment
• Promotion of work-life balance
• An employer that’s involved in the community
• And much more!
  

The masculine generic is used without discrimination and only in order to simplify the text. Lowe’s Canada is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other status protected by law.

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