Senior Marketing Manager - 1:1 Acquisition

Description

Join our team

TELUS is the largest and fastest-growing SmartHome provider in Canada and we believe that our technology and our people can not only make Canadians live easier and safer but also can create more sustainable communities.

The SmartHome team leads a highly visible marketing portfolio at TELUS in a fast-paced and entrepreneurial environment, providing a great place to learn and grow. We are the destination of choice for entrepreneurial data-driven marketers that enjoy a challenge. We have some of the most engaged team members at TELUS with values that focus on ownership, outcomes, curiosity, iteration and celebration.

Help us bring our digital marketing messages to life across multiple platforms. Working across teams and directly with our agency partners, you’ll bring new opportunities forward, test, learn and execute and develop new approaches as we move into this dynamic market.

Here’s the impact you’ll make and what we’ll accomplish together:

You’ll use your strong marketing strategy, creative ideation with focus on exceptional execution to deliver best-in-class new customer acquisition campaigns and onboarding campaigns with supporting programs.

You’ll work across large stakeholder groups including external agencies, channel sales teams, customer service and delivery, TELUS digital, external partners, consumer health, home solutions marking, corporate citizenship and communications as well as numerous teams within the TELUS organization to develop and execute the acquisition and onboarding programs.

Here’s how:

• Shape the Smart Home acquisition 1:1 strategy, working closely with your peers & internal and external stakeholders to set the vision, business requirements, execution and monitor performance
• Lead the strategy, planning, creative, execution, reporting and optimization for all 1:1 acquisition and onboarding programs
• Establish a repeatable playbook to maximize ROI and ROAS
• Collaborate with cross-functional partnerships across the company to support improved customer perceptions, experiences and value across the segments
• Analyze results and customer insights into actionable requirements to drive continuous improvement
• Proactively identify new opportunities and avenues for customer acquisition

Qualifications

You’re the missing piece of the puzzle:

• Known for your focus on strategy, you’re a seasoned strategic marketer who can articulate consumer needs, develop go-to-market plans and execute complex campaigns
• With a strong focus on measuring marketing campaigns, setting goals and driving performance and optimizing tactics through a collaborative team approach
• Consistently demonstrating strong program and project management skill sets focused on setting goals, driving performance and optimizing tactics through a collaborative team approach
• Recognized for your ability to bring forward new ideas, challenge established thinking, and be ready to adapt plans to changing business needs
• Known for your ability to bring teams together, to work closely and across cross-functional teams to identify opportunities and execute on projects and priorities
• Recognized for your ability to bring forward new ideas, challenge established thinking, and be ready to adapt plans to changing business and customer needs
• Your ability to craft clear, concise and compelling messages with a “storytelling approach” to all levels in the organization

Great-to-haves:

• Work with visualization tools (Tableau, Adobe and Domo)
• 7+ years progressive experience in Marketing and business management positions
• 5+ years of telecom industry experience
• Leadership experience
• Marketing agency experience either client or partner side
• A business-focused undergraduate degree