Senior Manager, Media Relations

☞ Banff Jasper Collection by Pursuit

전망: 207

갱신일: 12-06-2024

위치: Canmore Alberta

범주: 마케팅 / 홍보

산업: Hotel Travel Accommodation

직업 종류: Full-time

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작업 내용

What will be your daily pursuit?:
The Senior Manager, Media Relations will build positive brand awareness of Pursuit’s attraction and hospitality experiences through the strategic development and execution of earned and paid media relations strategies.
The ideal candidate will be a creative storyteller with strong writing skills, an inquisitive mind, and an innate interest in uncovering and telling great stories and bringing them to life. The Senior Manager, Media Relations should be comfortable balancing strategic thinking with proactive, tactical execution and should possess a strong track record in developing and maintaining relationships with key media in the travel, lifestyle and business press.
The Senior Manager, Media Relations will work closely with the Pursuit marketing team, operation managers, key stakeholders and partners, along with external subject matter experts to ensure that Pursuit’s media relations and communications function are supporting our shared vision/mission, growth strategies and revenue targets. This role will also help lead and mentor a growing team of media relations professionals.
What perks can you expect?:
  • Work in a dynamic, culturally diverse team from around the globe
  • Work experience in an iconic, unforgettable, and inspiring location
  • Free access to Pursuit attractions for staff and family, send a friend at half the price!
  • Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
  • A safe work environment with structured COVID procedures and vaccination policies
  • The chance to work in an inclusive culture and make life-long friends
  • Access to subsidized mental health and wellness resources
  • Opportunities for career growth or future work at other Pursuit locations
  • Access to one of the world’s most beautiful and iconic National Parks
What will you do in this job?:
  • Develop and implement strategic campaigns across Pursuit’s global portfolio of iconic travel and hospitality experiences.
  • Develop new and strengthen current relationships across multiple media verticals and within identified global media markets.
  • Stay plugged into relevant trends across the media landscape including the integration of blogger and creator strategies as part of a robust media mix.
  • Execute and host in-market media events, press trips, PR activations and desksides.
  • Represent Pursuit at key media conferences and tradeshows.
  • Create communications materials including key message development, pitch ideas, press releases and other communication copy as required.
  • Help lead, mentor and manage Pursuit’s internal media relations team, driving best-in-class strategies, tactics and processes in all the geographies we operate in.
  • Support crisis communications and issues management, developing key messaging and working with internal and external stakeholders to protect and manage the reputation of the brand.
  • Build strong relationships with senior leadership and work collaboratively with other internal stakeholders to develop and communicate Pursuit’s top stories and strategic messages.
  • Provide strategic external communications counsel to senior leadership and key stakeholders including managing ongoing media training as needed.
  • Manage budgets, as well as PR agencies and other external support organizations.
  • Serve as media spokesperson as required
What skills and experience do you need for this job?:
  • 8 - 10 years public/media relations experience.
  • 5+ years’ experience in travel, tourism or hospitality preferred.
  • University degree in Public Relations, Journalism, Communications or relevant professional experience.
  • Experience in executing impactful media relations strategies that result in continued positive media coverage.
  • Possess strong writing skills.
  • Experience developing key messaging and managing crisis communications issues.
  • Ability to communicate clearly and concisely with all levels of management.
  • Ability to manage a team to execute successful campaigns.
  • Desire to work in a fast-paced, always-on organization.
  • PR agency experience a plus.
  • Ability to travel internationally.
This list describes at a high level what this job requires, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add, or change job tasks as needed for the success of the business.
What will your work environment be like?:
A current work-from-home position, this role will move to a hybrid format in the future. Pursuit’s marketing team office is located in Calgary, however candidates based in other key media markets within Canada are encouraged to apply.
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마감 시간: 27-07-2024

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