NEW Digital Engagement Lead

As the use of social media has become widespread with local, national and international consumers, online engagement is the primary way EIA engages and informs customers and the community. With the growing number of social media platforms supporting EIA’s online customer engagement, it is vital to add a dedicated role to strategize and lead all online and digital communications channels. EIA’s social media platforms are a vital communications tool. These platforms listen to and interact with customers and community members. We are focused on understanding and improving the passenger experience and digital strategies are a vital part of this future work. The Digital Engagement Lead is critical to support the online success of Edmonton International Airport.
The successful candidate must be passionate about driving improvements in our airport, Airport City, commercial programs and corporate functions. The Digital Engagement Lead will be effective at working in a fast-paced and complex environment as well as confident and collaborative in their interactions with senior executives, partners and cross functional teams. Critical to this role is the ability to build and maintain relationships at all levels, with both internal and external stakeholders.

• Manage all aspects of the website, including publishing access, information architecture (IA), hosting agreements, content posting policies and procedures and understand/implement future mobile website trends, upgrades and developments.
• Liaise and negotiate with internal stakeholders to ensure digital communications program is aligned with company business objectives
• Report Google and social media channel analytics along with key insights to management and colleagues that show ROI and drive improvements to EIA’s digital communications program.
• Keep abreast of digital communications, social media and e-commerce trends and innovations, and propose new tools and technologies that could significantly enhance EIA’s digital program
• Learn and implement new digital tools and systems with a passenger-centric focus.
• Oversee day to day operations of EIA’s social media program and ensure we are in alignment with channel strategies and connected to our corporate strategy

Special Requirements

• B.A. in Digital Media, Digital Communications, Digital Marketing or certificate in related field
• Experience with social media platforms and emerging trends in website, social media and other digital communications systems
• Bi-lingual (French) is considered an asset
• Creative knowledge and strategies
• Excellent written and verbal communication skills
• Strong analytical skills and attention to detail
• Awareness of current market trends that relate to this position
• Strong Project Management ability and organizational skills
• Highly developed negotiating, consensus-building and meeting facilitation skills
• Expertise in integrated digital marketing and communications campaign development
• Experience with digital media monitoring and analytics programs such as Google Analytics, Cision and Simply Measured
• Edmonton Airports is committed to the safety and security of its employees and customers. As such, it is a condition of this position that applicants are fully vaccinated against the COVID-19 virus through a vaccine approved by the Government of Canada. All applicants must be able to show proof of full vaccination or proof they are unable to get vaccinated based on grounds protected under Human Rights legislation, such as medical and religious grounds. All information is treated as confidential and processed in accordance with Edmonton Airports’ Privacy Policy”.

Edmonton Airports

Start Date: September 22, 2021

End Date: October 3, 2021

Education Level:Bachelor’s Degree

Job Status:Full Time

Wage From:$43.52

Wage To:$48.27