Marketing Coordinator

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Job description

Excel Homes is looking for a Marketing Coordinator to join our passionate, industry leading team. If you’re looking for an innovative company that’s focused on growth and is on a mission to create an unforgettable customer experience, please read on.

The Role

The Marketing Coordinator is responsible for coordinating the execution of marketing plans, including media, promotions, advertising, and collateral materials. This role also plays works closely with the Marketing team to develop and assist the coordination of show home advertising, brand advertising, community advertising, internal brand communications.

The Responsibilities

• Create industry specific content, web ready content, and corporate brand content
• Collaborate with the Marketing Manager and Graphic Designer for brand strategy
• Ensure that all sales collateral is up to date
• Create internal brand documents as required
• Provide sales enablement support with community and model specific content
• Assist the Graphic Designer with support material creation and editing
• Assist the Sales Team with their requests for marketing materials and signage
• Ensure all metrics and sales tools are uploaded to the marketing intranet
• Work with the Marketing Team to deliver USP’s and marketing intel to sales teams
• Work with Marketing Manager to develop media plans and block charts
• Meet with advertising vendors to determine best rates and options
• Create an advertising schedule and organize all creative deadlines for the Graphic Designer
• Assist the Graphic Designer with resizing ads as needed
• Update existing materials, and creates new materials, including forms, brochures, banners, signage, and event collateral. Ensure all content and materials are consistent with the brand
• Support the graphic designer with material updates, and small projects
• Update and create spec home/show home brochures, and lot maps for sales and the website
• Market Intelligence – be the expert on our buyers, who they are, how they buy
• Through surveys, focus groups, sales and online data, gain insights into the buyer’s journey
• Understand and document our buyer’s process, including where they get information, and who what when and why behind the buying decision
• Research what competitors are offering and compare against our own offerings
• Plan and coordinate offsite public events, such as grand openings at show homes
• Prepare and maintain a calendar of marketing events to share on the marketing intranet
• Support the Excel Homes Corporate Office with internal brand documents
• Create internal marketing surveys to determine the value and quality of the marketing team’s work within the company. Compare year to year and create action plans with the Marketing Manager for areas of improvement

Now Let’s Talk About You

• You have experience executing marketing strategies in traditional and digital channels
• You possess a strong knowledge of digital design principles
• You thrive both working alone and working within a highly efficient team
• You can prioritize and manage multiple projects at once and you possess a sense of urgency to meet deadlines
• You are a creative and flexible individual with a strong eye for detail
• You are an effective communicator and you consistently deliver results

Our ‘Must Haves’

• Marketing diploma with 2+ years in a marketing coordination role
• Supplementary training; social media best practices, digital marketing metrics
• Valid Drivers License with reliable transportation
• Advanced proficiency with Adobe Creative Suites
• Event Planning and Coordination Experience
• High level of Social Media competency
• Customer Relationship Management and Marketing Automation Software experience

Excel Homes is an established new home builder, building in Calgary and the surrounding community. We provide our customers with high quality, innovative, and sustainable homes. Since first breaking ground in 1988 we’ve built more than 12,000 homes and proudly build Built Green® homes. Our mission is simple: to deliver the home-buying experience that brings the most joy and value to the customer. To accomplish this, we love to challenge the status quo and harness the power and ideas of our forward-thinking team.

We would like to thank all applicants for their interest in Excel Homes, however only those who qualify for an interview will be contacted.

Job Types: Full-time, Permanent

Additional pay:

• Bonus pay

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Vision care
• Wellness program

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

Application question(s):

• Are you fully immunized against Covid 19?

Experience:

• Marketing: 2 years (preferred)

Licence/Certification:

• Drivers License (required)

Work remotely:

• Temporarily due to COVID-19