Marketing Coordinator

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Junior Marketing Specialist- Job Description

Yumi Organics is looking for a Junior Marketing Specialist with experience in Consumer-Packaged Goods and/or Food. We are looking for a very well organized, creative and detail-oriented individual who can think a few steps ahead to ensure proper execution of our marketing plan.

About Yumi:

Our vision is to become the brand name known for Overnight Oats and to build out this subcategory of cereal as the number one leading brand. We are currently sold in over 3000+ retail stores across Canada, including Walmart, Loblaws, Metro, Save on Foods and Sobeys. Our products are also sold on Amazon and our own E-commerce platforms. Our territories to focus on this year is the US and Australian Markets.

We are a Montreal-based Overnight Oats company founded by a certified nutritionist, whose goal is to make healthy eating easy, fun and delicious, starting with the most important meal of the day: breakfast! ;) We are the first in Canada to launch a line of Overnight Oats to retail, and we are very excited to be the first to launch a line of Probiotic Trail Mixes & Super Seeds in Canada as well!

The Yumi Culture:

We are a small but powerful team, and we work and function as a team. We are serious about keeping a positive energy and work environment. Each member of our team is passion-driven, responsible and compassionate. We never point fingers: we take ownership of our mistakes and find solutions. Our goal is to help our customers make healthier choices in a world that makes it so difficult to do so, and we take great pride in the products that we bring to their homes. We’re on the forefront of innovation in food and we want to continue challenging and make positive changes to this industry. We work hard and we celebrate our wins together as a team. Each one of us is a valuable asset to the company’s growth and we hope to invite a smart and positive individual to our Yumi team to grow alongside us.

Responsibilities

The main duties of this role is to execute the marketing strategy of Yumi and ensure all efforts are in alignment with our branding. Reports to the marketing director and works hand in hand with the marketing team to ensure marketing efforts are run on time and according to plan with efficiency. We are looking for an organized and creative person who can work well with multiple deadlines in place and capable of thinking outside the box for solutions.

• Executes and oversees marketing strategy
• Plan and execute annual seasonal marketing promotions
• Build and manage influencer relationships
• Oversees creative content to ensure direction is in alignment with our brand.
• Organizes copywriter content and visual assets for marketing and social media purposes
• Manages social media posts
• Organizes and participates in consumer-facing tradeshows and events
• Executes public relations outreach around new product launches and key events
• Builds marketing partnership opportunities with other brands and events

Requirements:

• 2 years of experience in marketing, experience in food industry an asset
• Graduate of marketing background
• Bilingual (English and French)
• Very organized and proactive
• Excel in project management and managing multiple timeframes
• Ability to work under pressure
• Be social and understand users’ behavior. Have great customer relations skills and be focused on customer experience
• Be well versed with influencer marketing strategies.
• Be performance and results oriented
• Familiarity with social platforms: Instagram, Facebook, TikTok, Pinterest, etc.
• Be creative to build on existing marketing strategies
• Good visual eye for creative content to ensure assets are in alignment
• Master basic editing and copywriting skills

If you would like to be a part of the Yumi Team, please send your CV and Cover Letter to Nadime at hiring@yumi-organics.com. Your Cover Letter is mandatory and must illustrate your past experience in Marketing and your reasons for wanting to join the Yumi team. Please make sure documents are in PDF only. Documents in Word format will not be accepted.

We hope to hear from you soon!

The Yumi Team

Job Type: Full-time

Salary: From $45,000.00 per year

Benefits:

• Dental care
• Extended health care
• Life insurance
• On-site parking
• Vision care

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Montréal, QC H4E 1A5: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 2 years (preferred)

Language:

• French (required)

Work Location: In person