Marketing Coordinator-Audio Entertainment Brands

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

Are you up for the challenge and the fun? If so, consider the following opportunity!

Reporting to the Sr. Marketing Manager, Audio Entertainment Brands, this position is accountable for supporting the brand strategy, campaign management, and the daily execution of the RSM audio entertainment portfolio across Canada, including over 50 radio stations and RSM’s Podcast Networks. This position will play a key role in driving the successful growth and consumption of the audio brands. Working with a highly cross-functional team, this role will collaborate internally and externally with the Creative, Content, PR, Digital, Sales, Production, and Media Agency teams to ensure continued growth and success of the brands.

What you will do...

Brand & Marketing Strategy

• Leverage market understanding and consumer insights to inform and shape brand philosophy, positioning and growth strategies
• Assist in the development of brand documents (brand frameworks, guidelines, etc.)
• Understand, support, and help drive business objectives
• Monitor product/content alignment to overarching brand strategy

Marketing Execution

• Help drive ratings goals across all platforms (TV, Digital, Social, Audio etc.)
• Coordinate the execution of multiple campaigns at a local and national level
• Develop creative briefs for content executions, promotions, and advertising campaigns
• Coordinate media planning with partners agencies and cross-functional teams for internal and external marketing campaigns
• Collaborate and cross-promote with brand partners on sponsorships, activations, social media, and content integrations
• Support local markets with creative asset development for local promotions

Tracking and Performance

• Monitor brand performance against objectives and KPI’s
• Perform competitive analysis and monitor consumer trends
• Support marketing priorities to optimize total portfolio revenue
• Support marketing opex budget management
• Drive positive shifts on Key Brand Attribute scores and improve overall portfolio marketing effectiveness

What you will bring...

• A deep love for audio content and entertainment brands
• Experience within brand marketing and/or media/entertainment marketing
• A strong understanding of marketing and campaign management
• Outstanding project management, organizational skills and attention to detail
• Experience overseeing multiple campaigns that deliver results
• Strong interpersonal and communication skills with ability the take initiative
• Proven ability to build strong relationships with key stakeholders, including internal and external partners,
• Passionate enthusiasm to be a part of a high performing team!
• College / University Degree, or strong experience in a similar role required.

Here’s what you can expect in return:

• A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
• A manager who deeply cares about your development and long-term career at Rogers
• A team that trusts and wants to win together
• Smart and accomplished colleagues who are focused on both the “what” and the “how

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (200), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 254447

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes: Rogers Sports & Media