Marketing Assistant/Guest Services Lead

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Job Title

Marketing Assistant/Guest Services Lead

Job Description Summary

Title:Marketing Coordinator/Guest Services Lead – Full-Time
Location: Aberdeen Mall, Kamloops BC
Reporting To:Marketing Manager

This is a full-time position which requires an individual who is able to work Tuesday through Saturday, as well as occasional evenings if required.

Job Description

KEY RESPONSIBILITIES:
Aberdeen Mall is looking for a full time Marketing Coordinator/Guest Services Lead to join the Marketing team. Working with the Marketing Manager, the Marketing Coordinator/Guest Services Lead assists with delivering all facets of Aberdeen Mall’s

marketing program. The position is multi-functional across a broad spectrum of responsibilities working with the Marketing Manager to execute the annual Marketing Plan in the following areas:

Assisting in coordination and execution of in-centre marketing events and programs;
Continuing to adapt and develop social media strategies in conjunction with the Marketing Manager, including but not limited to: creating weekly, monthly and annual social media plans, coordination of video/photo shoots, copy writing, content generation and sourcing, influencer coordination, online ad purchasing, consistent measurement of analytics, recognizing trends/audience behavioral patterns, partner reporting and daily engagement;
Working closely with retailer managers to feature brands, products and/or services that assist the stores in meeting their sales targets;
Ensuring that the website is up to date with daily/weekly updates to the following web pages: retailer promotions, news and events and job descriptions;
Producing monthly reports including monthly traffic results, reporting on online engagement and usage statistics on Aberdeen Mall’s website, e-newsletter and social media platforms, reporting on monthly events, advertising and public relations;
Oversee the day-to-day operations of a full service, free standing Guest Services Kiosk;
Oversee and develop strategies to increase Gift Card Sales;
Cross-training of Guest Services coverage as required;
Other duties as assigned by the Marketing Manager or General Manager.

KNOWLEDGE/SKILLS/COMPETENCIES:
Experience in retail or hospitality, marketing, advertising, and special events;
Previous experience managing staff an asset;
Computer literate and fully proficient with Word, Excel, PowerPoint, Outlook and Canva;
Strategic and tactical background in social media marketing development and outreach (blogs, social networks, posts, video sharing sites, etc);
Experience using website content management software (CMS) and Facebook Ads;
Excellent written and verbal communication skills;
Excellent project planning, research and analytical skills;
Good problem-solving and critical thinking skills with a solution focused approach to challenges in absence of management;
Detail oriented self-starter with strong organizational, prioritizing and time management skills;
Ability to effectively communicate with tenants, customers and contractors to provide support and complete projects;
Willing to work flexible hours including early mornings, evenings and weekends;
Must be able to provide clear criminal background check.

EDUCATIONAL REQUIREMENTS:
Undergraduate degree in marketing, public relations, communications, commerce or business administration preferred. Minimum two years of related marketing, event planning or business experience.

Cushman & Wakefield is committed to equity in employment and our goal is to have a diverse, inclusive, and barrier-free workplace. If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to HR@ca.cushwake.com or call 416-359-2596. Please refer to the job title and job location when you contact us.