Director of Demand Generation

작업 내용

Who we are
Adlib has been transforming the way enterprise organizations overcome unstructured content challenges for over 15 years. Our content intelligence and automation solutions allow thousands of global customers to discover, standardize, classify, extract and leverage clean structured data from complex unstructured documents to simplify compliance, accelerate business processes and fuel data-driven analytics.

Our new Director of Demand Generation is responsible for:
Reporting to the VP, Marketing the Director of Demand Generation is responsible for running all aspects of demand generation at Adlib. They will develop, execute, and refine the demand generation strategy and operations for all product offerings.

Our new Director of Demand Generation will:

• Plan, budget, oversee and track all functions related to pipeline in support of global revenue targets
• Build integrated marketing programs leveraging inbound, ABM, field, and content marketing
• Consistently deliver on key business metrics (MQLs & SQLs)
• Serve as a critical team player, leader, and coach
• Lead and grow a team responsible for pipeline generation and revenue funnel optimization

• Bring new ideas to the marketing team and support aggressive growth objectives
• Work closely with Sales and Product Marketing teams
• Forecast, measure, analyze and report on the impact of demand generation activities on sales pipeline, revenue and sales cycle length
• Improve the lead-to-sales accepted lead (SAL) and lead-to-close won conversion rate and increase funnel marketing efficiency
• Work with sales to measure demand gen program performance and lead quality.

Our new Director of Demand Generation has:

• 10+ years of Demand Generation experience, with most of that in the Enterprise B2B SaaS space - demand gen, lead gen, social media marketing, content marketing, paid digital channels, CRM
• 5+ years in the Saas space
• 5+ years experience in people management
• Experience and expertise with planning and executing programs across multiple channels

• Advanced proficiency in marketing and sales automation systems, digital marketing tactics, social media advertising platforms
• Strong problem-solving skills and a comfort level with ambiguity Excellent written and verbal communication skills
• `Degree in business or marketing
• Experience with MarTech like HubSpot, Dynamics CRM, Google Adwords, Google Analytics
• Proven track record of developing & executing multi-channel, integrated demand generation campaigns including digital, social, web, nurture programs, ABM, email, events, webinars, syndication, sponsorships, conversational, and more

• Proven track record in partnering with Subject Experts, Sales and Business Development to drive pipeline and funnel performance
• Strong creative thinker with knowledge of the industry
• Self-motivated, nimble, and highly results-driven in a fast-paced and deadline-driven environment
• Strong oral and written communication skills

What’s in it for you?
We wholeheartedly believe that maximizing work-life balance is one of the most important paths to high performance. To that end, we have an open-vacation policy and many programs to promote employee wellness. We have massage therapist days, badminton, baseball, fresh fruit in the lunchroom and fitness membership reimbursement.
Adlib is located in Burlington, Ontario and many of our employees also enjoy a minimal commute which allows for maximum family and friends time.

Our company
Adlib’s headquarters are located in Burlington, Ontario. As a company, we care about employee health and wellness and develop programs that align to achieving personal and professional satisfaction. We are also passionate about our community and participate in many local charitable events.
At Adlib we have a number of employee programs and benefits that drive our culture and values including but not limited to:

• Fitness reimbursement
• RRSP matching
• No limit vacation
• Extended maternity and paternity leave
• Employee assistance programs, and much more

To learn more about this role please express your interest here or follow us on Twitter, Facebook or LinkedIn for future opportunities.

Adlib seeks to inspire and nurture the human spirit – we understand that each person brings a distinct life experience to the table. Embracing diversity not only enhances our work culture but drives business success. Adlib encourages applications from everybody, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full-time