Digital Advertising Specialist

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DIGITAL ADVERTISING SPECIALIST

Do you have a proven track record and expertise in delivering and optimizing successful Google Ads, Facebook/Insta Ads, and LinkedIn Ad campaigns for a variety of sizes of clients/industries?

Do you understand not just the execution, but the strategy behind digital marketing, paid advertising and inbound methodology like the back of your hand?

Can you speak with authority on all things digital marketing?

Ready to leverage your expertise and background within a company where the sky’s the limit?

Cultivate is looking for an experienced Digital Advertising Specialistto fill a key role within the Digital Paid Media department of our growing marketing agency. You will be responsible for developing and delivering ROI-driven digital marketing strategies; building, optimizing and reporting on digital advertising campaigns on Google Adwords, Facebook/Instagram and Linkedin platforms for a portfolio of clients; pulling and mining the data/analytics for impactful insights; and connecting those campaign insights back to lead generation, lead conversion and lead nurturing tactics and optimization.

At Cultivate, Digital Advertising Specialists know they are responsible for client success and deliver exceptional campaign results through digital marketing strategy and lead generation tactics for a diverse set of clients.

A typical day for a Digital Advertising Manager could involve any of these tasks:

• Build, execute and optimize client marketing campaigns from beginning to end.

• Test, refine, and scale for iterative improvements.

• Identify what content is required for a successful campaign, and collaborate in its creation with account managers and our design/copywriting teams.

• Monitor, track and report on data-driven insights in weekly/monthly KPI reports to clients, along with recommendations on how you intend to improve metrics.

• Be responsible for staying well informed on industry trends, and seeking out new opportunities, mediums, segments and channels.

• Propose new and improved lead gen /inbound marketing campaign ideas.

• Perform keyword and paid search research.

• Evaluating active/past campaigns.

• Participating in internal strategy meetings. Bridge strategy with flawless execution.

• Excellent organization and project management skills with ability to multi-task and support multiple brands.

• Building PPC campaign proposals and presenting to clients alongside account managers.

• Contribute to creating and building out agency processes.

REQUIRED SKILLS & EXPERIENCE

• 3+ years of deep expertise and verifiable results in building large scale, effective lead generation campaigns in Google, Facebook/Instagram, LinkedIn advertising platforms.

• Understanding of Google Analytics, Google Tag Manager, Pixels.

• Deep understanding of digital marketing strategy, not just tactics.

• Excellent data analysis and reporting.

• Exceptional organization and time management.

• The ability to instil confidence with clients, stellar communication skills.

• The ability to think creatively and strategically while using data to inform decision making.

• A strong sense of accountability, and motivation to be a part of a growing organization where you can make a positive impact.

WHY YOU WANT THIS JOB

• Flex days, Sick days, and Bonus non-stat holidays

• 20-40 hours per week, flexible work from home/remote options

• One-on-one mentorship and career/personal development opportunities

• Access to conferences and workshops

• Referral commissions and bonuses

• Free on-site parking

• The opportunity to grow with us, evolve our vision, and impact our culture

• We are owned by heart-led leaders with purpose, passion and intention applied to how we created and run our business

ABOUT CULTIVATE MARKETING

Every single day we apply our driving purpose of Empowering Potential to the work we do and how we choose to show up in the world. Our culture reflects our values and our genuine desire to use our unique talents in the service of empowering people and organizations. We look for passionate individuals who are fun, execution-focused and conscious of their influence on the world and those around them. We are a small but growing team and you will have the opportunity to help shape our trajectory and be part of a group who is proud to have made a significant impact on the companies we work with.

Job Types: Full-time, Part-time, Permanent
Part-time hours: 20-40 per week

Salary: $50,000.00-$65,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Vision care
• Work from home

Schedule:

• Monday to Friday

Application question(s):

• Are you currently living in Alberta, or plan to be here by March 31st 2022?

Experience:

• Facebook Advertising: 3 years (required)
• Google Adwords: 3 years (required)

Application deadline: 2022-03-25