Assistant Marketing Manager, AVA

작업 내용

BUSINESS UNIT: Marketing, Coffee & Beverage Division

LOCATION: Head office, North York, ON

REPORTS TO: Marketing Manager – Presence Coffee & Beverage

POSITION GRADE:15

The Coffee & Beverage Presence Assistant Marketing Manager (AMM) is responsible for helping the Marketing Manager maximize the Availability, Visibility and Accessibility of Coffee & Beverage products throughout Canada, as well as support the development and execution of all in-store programs. The AMM is accountable in the development and execution of marketing plan activities that deliver maximum impact to our customers and our shoppers through in-store initiatives while maximizing the Supply Chain & Logistic efficiencies of the tools developed. The Assistant Marketing Manager will be leading specific projects and at times assisting the Marketing Manager on other projects.

Major Responsibilities

• Support on planning of the Nestlé Canada’s Coffee & Beverage merchandising & in store presence strategy for the core and seasonal businesses.
• Assist in building best in class merchandising solutions via working with display vendors in association with Nestle Purchasing department.
• Complete regular performance analysis using all available research (AC Nielsen scan data, shipment data, etc.), as well as competitive analysis.
• Provide fact-based analytical information to support consumer and customer initiatives and to drive portfolio profitability and growth.
• Lead planning and execution of the AVA and POS portfolio for the divisional & Seasonal (Fall, Holiday, Summer) marketing programs and campaigns.
• Project lead for the development of preloaded displays - liaise with internal and external stakeholders including Customer Development, Technical Packaging Team, Supply/Demand, Finance and external agencies and display partners
• Lead liaison with Retail Sales to ensure best in class communication, management and deployment of the POS tools
• Manage Archway distribution center and lead the planning and communication of display tools/programs with Retails Sales Operations team and lead Archway LEAN project to optimize investment.
• Build and maintain knowledge base/catalogue of merchandising initiatives – retailer, competitive as well as trends in the marketplace.
• Encourage communication and links interdepartmentally as well as across divisions where applicable.
• Participate in management of divisional operational calendar and Integrated Commercial Planning process (ICP) and presentation.
• Perform administrative responsibilities associated with brand portfolio (e.g. PIN forms).
• Responsible for budget management.
  
  

Qualifications

• University degree in a business-related discipline preferred.
• A minimum of 2 to 3 years of marketing, sales and/or supply chain experience required. CPG experience is strongly preferred.
• Excellent project management skills including strong ability to multitask and manage short timelines.
• Strong analytical capabilities
• Entrepreneurial spirit with the ability to leverage Nestlé processes, resources and environment.
• Exceptional organizational and communication skills, both oral and written.
• A passion for Retail, Supply Chain & Logistics and Brand Management
• Creativity both in strategic development and execution.
• A basic understanding of display design and structure.
• Computer literacy: MS Word, Excel, PowerPoint, e-mail and other MS applications.
  

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 9#4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.