Account Executive, Brand Partnerships - Fan Expo

FAN EXPO HQ is the largest pop-culture event producer in the world. Our mission is to deliver the ultimate fan experience through our portfolio of 17 events and digital properties. FAN EXPO HQ hosts nearly 1,000,000 attendees annually and has digital audiences of over 7,000,000.

FAN EXPO HQ is a division of Informa, the world’s leading events company. Informa is listed on the London Stock Exchange and a member of the FTSE 100, with over 10,000 colleagues working in more than 30 countries. Together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

The Role of The Account Executive, Partnerships at FAN EXPO HQ will be responsible for selling brand clients into our network of five Canadian event markets and our digital properties. Our clients include brands like Nintendo, Hasbro, Disney, PlayStation, Xbox, Universal, DC, Marvel, Cineplex, Uniqlo, GameStop, Mattel and more. Ready to embark on a new and exciting adventure? Read on.

Location: This role can be located in Toronto or Calgary.

Key responsibilities:

• Generate new business selling brands into our network of events and digital properties while achieving event and digital advertising quarterly and annual sales targets
• Convert prospects into clients by selling individual events, national tour programs, and digital media packages
• Cross sell clients into additional events and digital packages throughout the year
• Expand business relationships and become known as a trusted partner and expert in the pop culture live events world;
• Reinforce connections with key business decision makers and host prospects on site at events and attend industry events
• Generate new business opportunities through proactive prospecting of individual markets, national brands, in market companies, and other tactics
• Develop Win-Win-Win programs for The Client-The Business-The Fans with a focus on long term successful partnerships
• Achieve and log weekly and monthly virtual/face to face meetings goals
• Maintain and demonstrate a true understanding of the client’s needs through high EQ and act as a champion for clients internally
• Work closely with the Account Management team to share key client goals, needs, stakeholders, long term sales goals of the partnership, and more throughout the entire delivery process up to and including post event and post campaign wrap meetings
• Bring opportunities, challenges, and pipeline updates to collaborative, weekly sales meetings and run regular, internal meetings with Event Directors, Marketing, and other relevant internal teams to update and collaborate on brand partnerships
• Follow up on all leads in a pro-active manner and maintain continued, customer-centric follow up throughout the sales process
• Support the Head of CAD Partnerships during the sales process of national, key accounts and early-stage lead development pipelines
• Work with the Head of CAD Partnerships to enhance the product and service offering across the portfolio to maintain market leadership.
• This job reports into the Toronto based CAD Head of Partnerships. The position is open Canada wide and our team works across the US and Canada.

Qualifications:

• 3-5+ years of carrying individual sales quota with proven success hitting targets
• Successfully closed deals which featured products such as sponsorship, exhibit space/experiential activations, promotion, and digital
• Extremely strong communication skills, in person and virtual deck presentation ability, and narrative sales strengths
• Highly motivated to close deals, uncover new opportunities, and grow client spend
• Ability to present to and close brand stakeholders at all job levels and across different verticals along with a natural, strong ability to read the room with a high EQ
• Deep understanding of experiential and digital media sales process, client success metrics, and tactics to close new business
• Ability to work with prospects and clients to integrate and adapt all programs to align with and excite pop culture audiences
• Have worked selling a portfolio of multiple event/digital properties
• Self-motivated, proactive, attention to detail, and creative problem-solving skills
• Ability to work in a matrix structure, thrives on team culture
• Experience with Powerpoint sales deck creation/updating
• Experience with regular Salesforce reporting or similar CRM
• Proficient with Microsoft Office Applications
• Willingness and desire to work flexible hours and travel to events, sales meetings, and passport for potential travel to Canada events

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.