Social Media Marketing Manager

Do you pore over the release notes of every social media update? Subscribe to all of the growth-hacking marketing newsletters? Love creating eye-catching, out-of-the-box content that turns strangers into followers, and followers into raving customers? You may be the outstanding Social Media Marketing Manager we need to drive an industry-leading vision for Vendasta’s social media accounts.

As Vendasta’s Social Media Marketing Manager, you will be responsible for producing strategic plans for driving audience and customer growth through friendly and helpful posts and promotions in collaboration with in-house teams. The day-to-day will involve the development of social campaigns and strategies, writing content, scheduling posts, communicating with our social audiences, transferring leads, reporting conversion metrics, and collaborating with other marketing heroes.

The successful candidate has 2+ years of experience in a social media role and can demonstrate metrics-backed success in the past – right down to lead conversions. As a SaaS company that produces a social media product, it’s expected that the successful candidate draws upon the latest industry tactics and resources while utilizing our own tools. Experience at a marketing or advertising agency is preferred. Ideally, the candidate will have knowledge of photography and video best practices, as well as the ability to produce basic designs.

Responsibilities

• Produce social media plans and campaigns with data-driven goals focused on growing audiences and delivering qualified leads to our sales teams;
  
• Produce social media posts and campaigns that exemplify Vendasta’s culture and community, driving qualified job applicants;
  
• Provide helpful advice and assistance to inquiring audiences (comments and direct messages), ensuring leads are properly allocated and CRM notes are updated to reflect interactions;
  
• Ensure all Vendasta social accounts provide a seamless, creative, and consistent brand experience (LinkedIn, Facebook, Twitter, Instagram, YouTube, and more);
  
• Post high-quality content to Vendasta social channels quickly and effectively, ensuring posts are made immediately and scheduled through the days, months, and year;
  
• Monitor social content schedule and ensure posts are current, helpful, and curated for each channel;
  
• Ensure event-based content is published immediately through Stories and content is curated by channel;
  
• Communicate and present social media vision and best-practice to company, empowering others to post their content and monitor success;
  
• Coordinate with designers, photographer/videographer to produce exemplary content

Skills & Requirements

• Minimum of 2 years experience in a social media role; experience in SaaS or technology considered an asset
  
• Degree in Commerce, Marketing, Communications, or the like considered an asset
  
• Experience at a marketing agency or in a related industry tracking leads and conversions considered an asset
  
• Experience with graphic design and video editing utilizing the Adobe Suite considered an asset
  
• Ability to navigate ambiguity, develop strategic marketing initiatives, coordinate with various teams, and successfully execute over multiple quarters
  
• Exceptional verbal, written, and interpersonal communication skills
  
• Highly collaborative and strategic thinker who works well in a fast-paced, energetic, and high growth environment